Apple schedules "Scary Fast" event on October 30 to launch new Macs

Oct 25, 2023

Apple has sent out invites to users for an online event that has been scheduled for October 30. The "Scary Fast" event teases a new Mac product launch.

The confirmation from Apple comes right after a rumor had predicted a surprise Mac announcement. We first heard a rumor about the launch way back in July, so perhaps it wasn't out of the blue after all. The promo page for the event on the company's website, has an animated Apple logo that transforms into the Finder icon, which confirms that it is a Mac-centered event.

What to expect from the event?

Apple launched an iMac in May 2021, which was equipped with an M1 Apple Silicon chip. Users have been eagerly waiting for a refreshed model for over 2 and a half years. The electronics giant was said to have wanted to release new iMacs, but had shelved the plans. A refresh has long been overdue, and Mark Gurman recently suggested that Apple will unveil a new 24-inch iMac at the end of this month.

It is unlikely that Apple will launch a 32-inch iMac Pro this year, but it is testing a big-screen that could debut next year. Gurman had also noted that supplies for the iMac, and MacBook Pro models have been running out in stores, and orders placed on Apple's website had long delivery dates. He had said that this was because the Cupertino company is preparing to announce new MacBook Pro models, specifically a 14-inch laptop and a 16-inch one.

New Macs with M3 Apple Silicon expected

The name "Scary Fast" is a play on Halloween, which occurs on the last day of October, i.e. the same date when the Macs will be announced. Apple had named its iPhone 15 / Apple Watch Series  9 launch event as "Wonderlust", in similar, whimsical fashion. But the tagline for the upcoming event could be a double entendre, as "Scary Fast" might also be a hint that the new devices will have a powerful processor. Several leaks from supply channels have pointed that the new devices could be powered by the new Apple M3 chip. The rumors surrounding the SoC, which is built on TSMC's 3nm process, say that the chip will offer a massive improvement in terms of battery life, and better performance than the previous gen chips. The iMac will likely be powered by the M3 chip. The MacBook Pro models, on the other hand, could feature a higher-end M3 Pro and / or an M3 Max chip.

Market analysts had also predicted that Apple's poor sales record, which we have seen in the past year, could come to an end soon. And with the holiday season just around the corner, some new MacBooks with a proper upgrade could well be the boost that the company has been seeking.

Apple will stream the "Scary Fast" Mac launch event at 5 PM Pacific Time / 8 PM Eastern Time on October 30. Watch the event unfold on Apple's YouTube channel. You can also watch the event at or via the Apple TV app.

Apple schedules "Scary Fast" event on October 30 to launch new Macs
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Apple schedules "Scary Fast" event on October 30 to launch new Macs
Apple is set to launch new Macs on October 30.
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