Twitter's "X" sign dismantled due to bright light complaints in San Francisco

Emre Çitak
Aug 1, 2023

On July 31st, 2023, Twitter, which is currently in the process of rebranding itself to X, faced a setback as the giant, garishly lit "X" logo that adorned its San Francisco headquarters was removed.

The sign had been rapidly erected and was already drawing complaints from nearby residents due to its bright and pulsing illumination.

Anis Jerbi's tweet about the situation is just one of many complaints around social media.

Complaints and denials

The colossal X logo, erected atop Twitter's former headquarters, drew the ire of local residents who lodged complaints about the structure. The city received 24 complaints regarding the unpermitted sign, with concerns primarily focusing on its structural safety and the intense illumination it emitted.

Curiously, Twitter, or X, had reportedly denied access to inspectors seeking to examine the roof where the sign was located, referring to it as a "temporary lighted sign for an event". This denial sparked suspicions about the actual intentions behind the display and raised questions about Twitter's compliance with building regulations.

Twitter X sign removed San Francisco
With this development, Musk's Batman play in San Francisco is over

X is not welcome in San Francisco

In response to the complaints and Twitter's denial of access, the San Francisco Department of Building Inspection and City Planning issued a notice of violation to the building's owner, which houses Twitter's headquarters.

The communication director for the department confirmed that the structure had been erected without a proper permit, and this lack of authorization resulted in fines being imposed on the building's owner. These fines would cover the cost of building permits for both the installation and removal of the X logo, as well as the expenses incurred during the inspection and investigation processes.


Previous Post: «
Next Post: «


  1. Stan Walton said on August 3, 2023 at 5:46 am

    Free to walk naked? What an atrocity!

    Free contraception? How horrible!

    Doctors who provide free surgery for those who cannot afford it? How inhumane!

    If San Francisco was actually an undesirable place to live or visit, the cost of housing wouldn’t regularly be listed as one of the highest in the world, and a night in a nice hotel wouldn’t cost more than a month’s rent in many cities.

    Is San Francisco unaffordable? Absolutely. But that’s because it is a wonderful place to live and visit.

    It’s sad to watch some people make up stories to malign places just because a city’s populace generally doesn’t support some narcissistic and sociopathic wanna-be dictator. But some weak minded people really are into following dictators. Dictators depend on all those saps who are easy to control because they need eager and complicit followers.

  2. Anonymous said on August 1, 2023 at 11:07 pm

    The problem is you are talking about San Francisco, where people can poo on the steets, walk naked and druggies get surgeries and condoms for free.

    Sounds like Twitter’s X is nothing compared to the trash place SF is now… would rather live in front of a ‘lamp’ or having to walk around feces on the sidewalk?

    People like you are funny though, but then, you probably have never been in SF or have out of a room to touch grass to understand how SF problem with X is just dumb, compared to everything else SF allows and does.

    1. Anonymous said on August 2, 2023 at 8:45 pm

      @Johnny @Anonymous
      Exactly! Two wrongs always make a right. If somebody poos in the street or jaywalks, that means all laws no longer apply, especially to rich people.

    2. Johnny said on August 2, 2023 at 8:07 am

      Agree 100%!

  3. Charlie said on August 1, 2023 at 7:09 pm

    Musk is just another selfish narcissist like Trump. These horrible people think the laws apply to everyone else except them.

  4. TelV said on August 1, 2023 at 6:02 pm

    Yes, I saw that. It’s downright ludicrous to place a pulsating light like that on top of a building. If Musk were to reside opposite that building and and a lamp like that wasn’t his I bet he’d be the first one to complain.

    Individuals like Musk have got a superiority complex and can’t quite understand why a light of that luminousity would be a problem for people living close by.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.