Twitter X logo rebranding process gets X the Everything app ready

Emre Çitak
Jul 24, 2023

The Twitter X logo is the latest in a series of changes that Elon Musk has made to the social media platform since he acquired it in October 2022. The letter "X" has been used by Musk in many of his other companies, such as SpaceX and Tesla, and it is seen as a symbol of innovation and progress.

Considering that now redirects to Twitter and that current Twitter CEO Linda Yaccarino and Elon Musk have endorsed the change, yes, it is happening. Twitter is going through a rebranding process.

Elon Musk has shared this tweet to announce the rebranding:

What's up with Twitter X logo?

The Twitter X logo was first announced by Musk on Twitter on July 22, 2023. He tweeted a picture of a flickering "X" and said that the new logo would be "interim" until a more permanent design could be created. The new logo was officially launched on July 23, 2023.

The Twitter X logo has been met with mixed reactions. Some people have praised the new logo, saying that it is simple and modern. Others have criticized the new logo, saying that it is too plain and boring.

After a user said he would continue to call the app Twitter, Elon Musk replied "not so long".

Meet X the Everything app

The Twitter X logo is not just a cosmetic change. It is also part of a larger plan by Musk to transform Twitter into an "everything app." Musk has said that he wants Twitter to become a platform where people can do everything from staying informed to shopping to making payments.

The Twitter X logo is meant to represent this new vision for Twitter. The letter "X" is a blank slate, and it is up to the users to decide what Twitter will become.

Linda Yaccarino explains X the Everything app as follows:

Why is Twitter rebranding?

There are a few reasons why Twitter is rebranding. First, Musk wants to distance himself from the previous management of Twitter. The previous CEO, Jack Dorsey, was known for his minimalist approach to design, and the Twitter bird logo was a reflection of that. Musk, on the other hand, is more interested in creating a platform that is visually appealing, user-friendly, and ''multi-purpose''.

Second, the Twitter X logo is a way for Musk to signal that this is a new era for Twitter. He has said that he wants to make Twitter a more open and free platform, and the new logo is a way to represent that change.


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  1. Anonymous said on July 25, 2023 at 12:46 am

    the only things missing now are Skully and Moulder

  2. Anonymous said on July 25, 2023 at 12:44 am

    child does child things

  3. CA said on July 24, 2023 at 11:22 pm

    It sounds like Elon wants to convert twitter into the American version of WeChat. Finically it’s a good idea as they have a user base, but the reality is you’d have to be a fool to trust twitter/x with your social information or bank details for payments. Especially given the mass exodus of talent. Whose going to build all these everything apps?

  4. bruh said on July 24, 2023 at 5:45 pm

    Twitter was a biased echo chamber before the acquisition, a force not for good. It deserves everything it’s getting, funny to think this is all because they censored the babylon bee satire news site.

    1. Anonymous said on July 24, 2023 at 10:33 pm


      Do you really like Musk’s force for (socialist) good?

      “Elon Musk Signs Letter Pledging Tesla’s Commitment to China’s ‘Core Socialist Values”

  5. ECJ said on July 24, 2023 at 5:23 pm

    The self-proclaimed genius has basically just used the “Blackboard Bold” X for the logo.

    Next he’ll be telling people he founded Tesla.

  6. Jason said on July 24, 2023 at 3:14 pm

    “Musk, on the other hand, is more interested in creating a platform that is visually appealing, user-friendly, and ”multi-purpose”.

    You’re giving him too much credit. Changing to X is all about Elon’s ego.

    I think he should add an X to Tesla. Teslax sounds like the perfect laxative.

  7. Mystique said on July 24, 2023 at 12:55 pm

    This article says it all. It was appears to be written way back in Feb of this year.

  8. TelV said on July 24, 2023 at 11:44 am

    Twitter was a unique name and renaming the app to a single letter just lumps it together with other apps with similar sounding names:

    But since Musk made such a mess of acquiring Twitter in the first place in addition to paying $44bn for what was already a loss-making venture; adding further confusion to the project by renaming it to something unimaginative will likely only result in yet more negative feedback.

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