Even the police are against Twitter rebranding
Twitter is currently in the middle of rebranding as it recently changed its logo to the letter X. As a part of the rebranding process, the company wanted to take the Twitter logo down at its San Francisco office, but the police stopped it. Apparently, Musk didn't get a permit for the equipment on the street, so it was shot down.
SFPD didn't let Musk change the Twitter sign
Today, Twitter wanted to change the Twitter sign at 1355 Market Street in San Francisco at the Twitter HQ. However, the police showed up and stopped the process before the sign was removed. Justin Sullivan shared some pictures on Getty Images about the incident and said, "San Francisco police halted the sign removal shortly after it began."
After the incident, the local police said that it was a misunderstanding, and after some investigation, the police realized that the incident "was not a police matter." The local police's full statement said, "At approximately 12:39 P.M., officers assigned to Tenderloin Station responded to the area of 10th and Market Street regarding a report of a possible unpermitted street closure. Through their investigation, officers were able to determine that no crime was committed, and this incident was not a police matter."
Police claim that the social networking company failed to inform security and the owner of the building about its plans to take down the sign at the Market Street offices. In the midst of the chaos, police were then called, but it was ultimately determined that no crime had been committed.
Twitter rebrand: Is it called "how to xeet" now?
On one side of the sign, only the blue bird and the letters "er" remained after the initial work by a worker on a cherry picker.
Musk declared on Sunday that the unique bird design would be replaced with Twitter's new emblem, an X. The millionaire founder of the website wrote on Twitter: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds."
Pictures obtained by the New York Times show that Musk changed the names of meeting rooms at the corporate headquarters to include the word "X." "S3xy" has been given to one chamber and "eXposure" to another.
Featured image credit: Carlos Barria/Reuters
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the workmen obviously started on the wrong end pf the sign.
Who gives a damn what the police think? None of their damn business! They should focus on REAL crime not what some business decides to call itself. Geez.
According to the article, the police were called,”regarding a report of a possible unpermitted street closure.” And that the, “company failed to inform security and the owner of the building about its plans to take down the sign at the Market Street offices. In the midst of the chaos, police were then called, but it was ultimately determined that no crime had been committed.”
The title of the article is misleading. The Police Department, as an official organization, probably has no opinion one way or another regarding the name rebranding. And why should it care anyway.
I find the matter of closing off a street without a permit curious. I would think it essential to the safe and efficient functioning of any major city that a permit system be in place. How would it be if anyone could set up some traffic control equipment/signs/cones etc., across a street and block traffic? Chaos would ensue. I’m guessing there is a permit system run by the local government.
I’m also surprised that closing off a street without permission is not considered a police matter. Perhaps the city authority has staff that ensure permits have been obtained and issue a fine if no permit is held by the person closing a street. That is if said closure were reported to them.
It all seems a very messy way of handling traffic control.
So according to this article, as street closure is not a police matter in SF, acts by protest groups like “Extinction Rebellion”, which is notorious for blocking major traffic thoroughfares, including bridges, airport access roads and numerous other traffic bottlenecks, would not be a police concern in SF? I don’t believe it.
I should clarify that I understand the articles title is meant to be “tongue-in-cheek”.
Cheers guys.