Twitter ad revenue sharing starts to make content creators smile

Emre Çitak
Jul 14, 2023
Updated • Jul 14, 2023

Twitter ad revenue sharing is a new program that was recently announced on Twitter which allows creators to earn a share of the ad revenue generated from ads that are served in the replies to their tweets.

This is only available to Twitter Blue subscribers, and the amount of money that creators earn will depend on how many people see and engage with the ads, as Tom Warren shares on Twitter.

Twitter ad revenue sharing started now

Twitter started paying creators for ad revenue sharing on July 13, 2023. They have announced it with this tweet:

The first round of payments totaled $5 million, and the amounts that individual creators received ranged from a few thousand dollars to nearly $40,000. Twitter says that it will continue to experiment with different ways to pay creators in the future.

It's also possible that the Twitter ad revenue sharing program could be expanded to include all Twitter users, not just those who subscribe to Twitter Blue.

What are the Twitter monetization requirements?

The first round of payments went to creators who met the following criteria:

  • They were subscribed to Twitter Blue
  • They had at least 5 million tweet impressions in each of the last 3 months
  • They passed the human review for Creator Monetization Standards

If you meet these criteria, you can sign up for ad revenue sharing by going to your Twitter settings and clicking on the "Monetization" tab.

Twitter ad revenue sharing
This could be the move that puts Twitter ahead in social media competition

What are the Twitter monetization countries?

Good news! Twitter's ad revenue sharing program is available in all countries where Stripe's payout is available. Twitter will invite a select group of users to accept payments.

Previously, Twitter introduced new monetization features under the "Subscriptions" menu, but it was only partially functional. Now, users from over 110 countries can access it.

Content creators can keep up to 92% of their earnings until they reach $50,000, after which the share decreases to 80%. Twitter will use Stripe for payments and plans to add newsletters and other bonus content in the future.

Stripe supports the following countries:

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Gibraltar
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Latvia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Malaysia
  • Malta
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Romania
  • Singapore
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • United Arab Emirates
  • United Kingdom
  • United States

How to get paid on Twitter

Want to make money on Twitter? Here's how:

Sponsored tweets: Partner with brands to promote their products for a fee or commission on sales.

Affiliate marketing: Promote products or services and earn a commission for each sale you generate.

Subscriptions: Charge followers a monthly fee for exclusive content or features.

To get started:

  • Build a following by tweeting consistently and engaging with your audience
  • Create high-quality content that is informative and visually appealing
  • Be authentic and genuine in your interactions to build trust and credibility

Twitter ad revenue sharing is a new way for creators to earn money from their content. It's a relatively small program at the moment, but it's likely to grow in the future.

If you're a Twitter Blue subscriber with a large following, you should consider signing up for ad revenue sharing.

Do you think this could give Twitter a leg up in a Twitter vs Threads matchup?


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  1. ECJ said on July 14, 2023 at 3:19 pm

    The whole idea of social media was people talking to other people. It’s a pretty sad state of affairs when people are paid to post on social media. Glad I moved on to Mastodon.

    American enshittification of the World Wide Web continues.

    1. Karl said on July 17, 2023 at 8:24 am

      “Glad I moved on to Mastodon.”


    2. Alex said on July 15, 2023 at 3:47 am

      Bye felicia

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