Netflix wants to tackle password sharing by charging users an additional fee to buy additional Homes

Jul 19, 2022

Netflix is testing a new way to tackle the password sharing problem. The streaming service is introducing, Netflix Homes, an additional fee that users may have to pay, if they are sharing their account with others.

Netflix wants to tackle password sharing by charging users an additional fee to buy additional Homes
This isn't the first time the streaming service has complained about the problem, it did so last year too. A few months ago, Netflix claimed that it was "losing money" because many users opted to share the account that they paid for, with their family and friends. In March 2022, the company announced its intention to tackle this problem by allowing users to add extra members to their account. The tests began for users in Chile, Costa Rica and Peru.

What are Netflix Homes?

And now, the company has replaced it with an alternative called Netflix Homes. Per an article published on its blog, Netflix users in Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic, who want to share their passwords with other users, will have to pay a fee of 219 Pesos (Argentina), or $2.99 (in the other 4 countries), on top of their regular plan's fee. The service defines the feature as follows, each Netflix account will include one home where you can use it on any of your devices. Every additional home that you add to your account will have to pay the extra free. You can refer to the prices on the official site.

What are Netflix Homes

Netflix will allow users to access the service while on-the-go, on tablets, mobiles and laptops. How does it work? A support article for Homes, states that Netflix will not automatically add a home and charge the extra fee. It also mentions that the service detects homes by using IP addresses, device IDs and account activity. Users may encounter an error like "too many homes", if a device is connected to a VPN, proxy, or unblocker service.

Users who travel can access Netflix on a TV outside your home for up to 2 weeks, but there is a catch. Your account should not have been used at the location previously, and this is only allowed once per location per year.  You will be able to click Learn More to view the locations where their account is accessed, and optionally choose the "Yes, Replace Home" option. This option can only be used 3 times every 6 months.

Paying the additional fee will remove these limitations. Users can add or remove Homes manually by reviewing their account page using a web browser.

The 219 Pesos/$2.99 fee may not sound like much, but allow me to calculate the price differences. With the new rule in effect, users sharing the Netflix Premium plan in Argentina would be looking at a price increase of 18.27%, up from 1119 ARS to 1418 ARS. The Standard plan which is available for 799 ARS would become 1018 ARS (a 27% increase), which brings it very close to the regular price of the Premium plan. Similarly, the prices in the other 4 countries will increase from $10.99 to $13.98 (27% hike), and $13.99 to $16.98 (21% hike). The Basic plan which costs 429 ARS, would cost 648 ARS, after a 51% increase in the price, while the same plan in the other 4 countries will see a 37.4% price creep at $10.98 (up from $7.99).

Note: These examples include just one extra home per plan, and does not include taxes.

Netflix Homes rules

The Basic plan will allow you to add 1 extra home, the Standard plan allows up to 2 extra homes, and the Premium plan supports up to 3 extra homes. The Netflix Homes subscription rule will come into effect on August 22, 2022. On a related note, Netflix is also set to partner with Microsoft to introduce a new lower priced ad-supported subscription plan.

Netflix Homes management

I don't think password sharing alone is to blame for Netflix's supposed poor performance. The problem starts with the fees that these streaming services charge people. A $5 or $10 monthly subscription (basic plan) maybe fine for some users, but the service may not have access to all the shows that someone may want to watch. Imagine paying $10 for some TV shows (e.g. Netflix originals), but then you realize another show that you like is only available on another service, or has left Netflix (in favor of another one), you now have to pay more for it.

Throw in some sports into the mix, and you could easily end up footing a bill upwards of $30 or $50 per month, which makes it a bit of luxury for many people. This is why people resort to sharing the passwords, not because they don't want to pay for it, but because they are already paying for something, but are not getting what they want on the platform. By sharing a subscription with their family members and friends, they may get access to a different steaming service in return to access more content.

I doubt that charging people more money to share their account is actually going to help the service, if anything it could have the opposite effect, and drive them away to their rivals. I know people who split the fee for Netflix subscriptions because they are only interested in a specific TV show or two, and don't want to pay the full price.

Do you share your Netflix account with your friends and family? What do you think about the extra charges?

Netflix wants to tackle password sharing by charging users an additional fee to buy additional Homes
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Netflix wants to tackle password sharing by charging users an additional fee to buy additional Homes
Netflix will soon start charging users who share their account with others.
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  1. ilev said on August 4, 2012 at 7:53 pm

    Doesn’t Windows 8 know that www. or http:// are passe ?

    1. Martin Brinkmann said on August 4, 2012 at 7:57 pm

      Well it is a bit difficulty to distinguish between domains and files for instance.

    2. Leonidas Burton said on September 4, 2023 at 4:51 am

      I know a service made by google that is similar to Google bookmarks.

  2. VioletMoon said on August 16, 2023 at 5:26 pm

    @Ashwin–Thankful you delighted my comment; who knows how many “gamers” would have disagreed!

  3. Karl said on August 17, 2023 at 10:36 pm


    The comments section under this very article (3 comments) is identical to the comments section found under the following article:

    Not sure what the issue is, but have seen this issue under some other articles recently but did not report it back then.

  4. Anonymous said on August 25, 2023 at 11:44 am

    Omg a badge!!!
    Some tangible reward lmao.

    It sucks that redditors are going to love the fuck out of it too.

  5. Scroogled said on August 25, 2023 at 10:57 pm

    With the cloud, there is no such thing as unlimited storage or privacy. Stop relying on these tech scums. Purchase your own hardware and develop your own solutions.

    1. lollmaoeven said on August 27, 2023 at 6:24 am

      This is a certified reddit cringe moment. Hilarious how the article’s author tries to dress it up like it’s anything more than a png for doing the reddit corporation’s moderation work for free (or for bribes from companies and political groups)

  6. El Duderino said on August 25, 2023 at 11:14 pm

    Almost al unlmited services have a real limit.

    And this comment is written on the dropbox article from August 25, 2023.

  7. John G. said on August 26, 2023 at 1:29 am

    First comment > @ilev said on August 4, 2012 at 7:53 pm

    For the God’s sake, fix the comments soon please! :[

  8. Kalmly said on August 26, 2023 at 4:42 pm

    Yes. Please. Fix the comments.

  9. Kim Schmidt said on September 3, 2023 at 3:42 pm

    With Google Chrome, it’s only been 1,500 for some time now.

    Anyone who wants to force me in such a way into buying something that I can get elsewhere for free will certainly never see a single dime from my side. I don’t even know how stupid their marketing department is to impose these limits on users instead of offering a valuable product to the paying faction. But they don’t. Even if you pay, you get something that is also available for free elsewhere.

    The algorithm has also become less and less savvy in terms of e.g. English/German translations. It used to be that the bot could sort of sense what you were trying to say and put it into different colloquialisms, which was even fun because it was like, “I know what you’re trying to say here, how about…” Now it’s in parts too stupid to translate the simplest sentences correctly, and the suggestions it makes are at times as moronic as those made by Google Translations.

    If this is a deep-learning AI that learns from users’ translations and the phrases they choose most often – which, by the way, is a valuable, moneys worthwhile contribution of every free user to this project: They invest their time and texts, thereby providing the necessary data for the AI to do the thing as nicely as they brag about it in the first place – alas, the more unprofessional users discovered the translator, the worse the language of this deep-learning bot has become, the greater the aggregate of linguistically illiterate users has become, and the worse the language of this deep-learning bot has become, as it now learns the drivel of every Tom, Dick and Harry out there, which is why I now get their Mickey Mouse language as suggestions: the inane language of people who can barely spell the alphabet, it seems.

    And as a thank you for our time and effort in helping them and their AI learn, they’ve lowered the limit from what was once 5,000 to now 1,500…? A big “fuck off” from here for that! Not a brass farthing from me for this attitude and behaviour, not in a hundred years.

  10. Anonymous said on September 28, 2023 at 8:19 am

    When will you put an end to the mess in the comments?

  11. RIP said on September 28, 2023 at 9:36 am

    Ghacks comments have been broken for too long. What article did you see this comment on? Reply below. If we get to 20 different articles we should all stop using the site in protest.

    I posted this on [] so please reply if you see it on a different article.

    1. RIP said on September 28, 2023 at 11:01 am

      Comment redirected me to [] which seems to be the ‘real’ article it is attached to

  12. RIP said on September 28, 2023 at 10:48 am

    Comment redirected me to [] which seems to be the ‘real’ article it is attached to

  13. Mystique said on September 28, 2023 at 12:13 pm

    Article Title: Reddit enforces user activity tracking on site to push advertising revenue
    Article URL:

    No surprises here. This is just the beginning really. I cannot see a valid reason as to why anyone would continue to use the platform anymore when there are enough alternatives fill that void.

  14. justputthispostanywhere said on September 29, 2023 at 3:59 am

    I’m not sure if there is a point in commenting given that comments seem to appear under random posts now, but I’ll try… this comment is for

    My temporary “solution”, if you can call it that, is to use a VPN (Mullvad in my case) to sign up for and access Reddit via a European connection. I’m doing that with pretty much everything now, at least until the rest of the world catches up with GDPR. I don’t think GDPR is a magical privacy solution but it’s at least a first step.

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