HootSuite: Automatically post RSS Feeds to Google+, Twitter and Facebook

Martin Brinkmann
Jul 31, 2012
Updated • Dec 11, 2012

While it is still possible to largely ignore social networking sites as a webmaster, it is already becoming apparent that webmasters without a social marketing strategy will eventually fall behind webmasters who use these new sources of traffic and engagement. What more, it is likely that Google will continue to push its Google+ service, and one of the fallouts from this will be a deeper integration into the company's ranking algorithm.

Manual updates and posts are ideal when it comes to posting on social networking site, not only for engagement but also to make sure that readers who are subscribed to a site's RSS feed do not read the same message on social networking sites they follow it on repeatedly.

Sometimes though you simply may not have the time to post manually to the important social networking sites, and that's when automated posting solutions may come into play.

Hootsuite for the most part if a commercial service that allows webmasters to monitor social networking traffic. One of its features is the option to automate postings on social networking sites such as Google+, Twitter or Facebook, and that's what this guide is about.

First thing that you need to do is create an account over at Hootsuite and add at least one social networking account to it. The service supports the following sites:

  • Twitter
  • Facebook
  • Google+ (only pages)
  • LinkedIn
  • Foursquare
  • WordPress
  • MySpace
  • Mixi

add social network

Once you have added at least one social networking account, you see each account listed in its own tab in the Hootsuite web interface. Locate the publisher link on the left sidebar and select RSS Feeds from the available options there.

post rss google plus

To add a new RSS Feed simply click on the plus icon in the interface and fill out the configuration form that opens up. You need to select the social networking profile that you want to post on and the feed url that you want to use for the automated posting of messages. A maximum of one post is posted to the selected social networking site which you can change in the options to up to five posts in hourly intervals. Once that is done the service will automatically post to the social networking profile.

The majority of features that the site offers, scheduled posting and statistics, are not available for free users of the service.

You can remove social networking sites from Hootsuite under members in your main dashboard. When you do that, you may still need to revoke access on the social networking site as well (this was for instance the case for Twitter).

Hootsuite is excellent if you are looking for a free service that allows you to post RSS Feeds automatically to popular social networking sites.


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  1. felson said on July 4, 2014 at 1:17 pm

    Hi, good post.

    I set the hootsuite to publish my web feeds to Google+. Google publishes feeds, but Google+ does not publish the photos accompanying each RSS feed…

  2. Lucas said on February 17, 2014 at 12:19 pm

    +1 for http://engator.com
    great interface, easy to use

  3. Jaki said on January 5, 2014 at 7:06 am

    Thanks Martin for this awesome post. It works like a charm.

  4. John Wurm said on August 29, 2013 at 2:07 pm

    http://engator.com is a great alternative to Hootsuite
    You should give it a try!

    1. Jaki said on January 5, 2014 at 7:08 am

      http://dlvr.it is also a great alternative.

  5. Ty Buchanan said on July 16, 2013 at 10:38 am

    Hootsuite only does posts to your Google+ business page!

  6. STephan said on April 5, 2013 at 6:25 am

    Thanks!!! I’ve been looking for something like this. I’m gonna try it out now.

  7. mark said on March 8, 2013 at 10:32 am

    Good article but if want use that for backlinks have to know that only WordPress.com and Google+ are dofollow,but is a good way automate the posting on stumbleupon(nofollow)
    Good social!

  8. John Edgley said on September 26, 2012 at 11:13 am

    Hi, sorry to bother you, but I have linked an rss feed from my site to my Google+ page as explained, however the feed is new once every 24 hours, and the first item (or 2) get published correctly straight after the feed is published, then no more are published until the next feed is generated 24 hours on.

    Is there a way to get hootsuite to take more items from the feed every hour or two (as I can with twitterfeed to facebook/twitter tho’ not to G+) or can I make the feed look “new” every hour when it’s not?

  9. imad said on August 8, 2012 at 2:57 pm

    thanks for the post. really helpful. one question though? if we sign out of hootsuite, will the rss feed still be working or i need to keep myself logged in at all times?

    1. Martin Brinkmann said on August 8, 2012 at 3:20 pm

      It is automated

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