Google Sets

Martin Brinkmann
Aug 5, 2009
Updated • Mar 16, 2015

Google Sets is a Google Labs application that aids users in finding sets of items using a few examples that you provide.

This can be a useful feature to explore a topic in greater detail and to find additional related terms. A mundane example would be to enter Windows XP, Windows Vista and Windows 7 as the example items.

The set that is returned after entering these three terms will consist of other Microsoft operating systems mainly but also other related terms such as Linux or software.

Up to five examples can be entered by the user to define the topic of the set. A few examples are provided on the website including colors, newspapers, movies, locations and many more.

google labs

Another interesting use is to explore new websites with it. Many different websites are for instance provided in the set if you enter a handful of popular ones. You can select between a small and large set: a small set provides up to 15 results while a large set can provide 30 or more results.

google sets suggestions

Each set links to a Google search which might not be the best way of presenting the results especially for names that can be associated with one website.

Not everyone might find Google Sets that useful. It does have its applications on the other hand and those that would like to explore sets can use the tool to create them easily.

Webmasters and researchers may find sets useful as they may list additional keywords. Then again, the Google Adwords keywords tool does the same thing and is not limited in regards to the terms that you enter.

Update: Google Sets has been discontinued. The service is no longer available.


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  1. paul said on August 5, 2009 at 10:06 pm

    why google sets? that has been around for centuries (in Internet time). It can be useful, but a bit late in the game…

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