Normal Google Adsense users - those that do not have the status of a premium publisher - have always been at a severe disadvantage when customizing Adsense units. One of the major points of criticism over the years was the inability to change the default font mix that Google used to display Adsense units.
You could find some tricks on the Internet to analyze the Adsense code and find out about the fonts used, but policies forbade you to change size, color or other parameters of those ad units even if you knew how to do it.
In addition, the size and font used may differ depending on which ad units are displayed on the website, as there is not one font type and size for all ad units.
The Inside Adsense blog made an announcement today that changes this restriction. Adsense users can now switch from the default Google Adsense font selection to either Arial, Verdana or Times. This makes it easier to use the same font for the display of Adsense units that is being used on the rest of the website. It is most likely that using the same font to display the Adsense unit and the content on the website will yield higher revenue.
It is probably a good idea to test all three new font combinations on the website to find the one with the best results. Fonts can be changed for single ad units or globally in the Adsense account. A click on the My Account link in the top menu and a selection of Ad Display Preference will open the menu where the font setting can be edited globally. Individual ad units can be changed by clicking on Adsense Setup > Manage Ads > Edit Ad Settings.
Being able to change the default font face is definitely a step in the right direction. Premium publishers have still an advantage as they can change the font size and other settings as well which are still locked for non-premium users.
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.