Google Trends is a service by Google that displays the popularity of search terms in the Google search engine over time. Users can compare search terms with each other to get an understanding on how they have changed in the last years. Google Trends is also offering a top 100 lists of search terms that are popular right now and two new features that might be interesting to some users as well.
The first new feature is the ability to retrieve information about a domain or website. All that is needed to retrieve the information is to enter one or multiple domain names separated by comma in the Google Trends search form. Google will then display a graph detailing the popularity of the domain name over time.
There will also be information about the top 10 countries or regions that visited the domain or website, related websites and additional popular search terms the visitors searched for.
Google provides a link to the Google Ad Planner service which contains additional information about each website. This includes traffic estimates, popular keywords, advertising opportunities and ad specifications. It has to be noted that the values are estimates and not the real values of the website or domain. Webmasters who take a look at their own website will notice this immediately.
The second new feature is called Google Insights for Search which makes it possible to retrieve search trends for very specific queries. It is for example possible to get country specific top searches, compare related terms in a specific region in a country (e.g. laptops vs. netbooks vs. notebooks) or to find out when searches for a specific search term are the highest (to find out the period of the year with the highest demand).
These two new options of Google Trends can help researchers and marketers (but also interested users) in many situations from exploring new markets to discovering new product trends.
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