Apple's new rule allows app subscriptions to be auto-renewed at higher prices without informing the user

Apple's new App Store rule may not be welcome amongst users. The company has decided to allow app subscriptions to be auto-renewed without requesting the user's permission.
There are many apps that require a subscription, Disney+, Amazon Prime, Netflix, Spotify, are just a few of the popular examples. Apple currently requires the user to opt in to any changes made to the subscriptions. When a user does not opt in to the new price, the subscription gets cancelled.
Apple claims that this has led to unintentional interruptions of the services, and that the user had to resubscribe to it. That's why it wants to allow auto-renewals for subscriptions, even if the developers have increased the price for it. How hard is it to resubscribe to a service? Is this convenience worth it?
For example, maybe you are using a VPN or a streaming service, and they decide to hike the prices. They tried to notify you about the change via email or an app notification banner, but if you ignored those or chose not to opt in to the new terms, the subscription would end after the current plan expires. That seems reasonable, and that's how it should be.
Apple's new rule allows app subscriptions to be auto-renewed at higher prices
Apple's controversial auto-renewal rules come with a couple of caveats. The announcement reveals that the subscription fee charged by developers cannot be increased more than once per year. If an app wants to raise its fee from $5 a month to $10, and wants to increase it further, it will not be allowed to do so until 12 months have passed since the previous hike.
App developers cannot increase the price of auto-renewing subscriptions beyond $5 and 50% of the original fee. E.g. If a subscription that normally costs $20 gets a price creep, it would have to cost less than 50% of the base fee, i.e. < $10. But regular subscriptions have a $5 cap, so the maximum price that it can charge the user would be $20 + $4.99. Technically, all apps with a non-annual subscription would have a $4.99 cap to comply with the new rule, but you'll see why I used the above example in just a bit.
Annual subscriptions have a slightly higher ceiling, a price increase for these mustn't exceed $50 and 50% of the subscription fee. That is actually a lot worse, let's say an app's subscription fee is $50 a year. If the developer decides to change its price, they could charge users up to 50% extra (of the base fee). So, the new amount would be $75. That's a significant price increase.
Let's take another look at the terms and conditions defined on Apple's website. It states that the user's content is required if,
The price increase is: More than 50% of the current price; and
The difference in price exceeds approximately $5 United States Dollar (USD) per period for non-annual subscriptions, or $50 USD per year for annual subscriptions.
The first two clauses are, as The Verge points out, not very clear. It's the word "and" that's important here. Taking the rules at their face value, an app developer could just raise the prices up to $4.99 for regular subscriptions, or $49.99 for annual subscriptions. That would not violate either of those clauses, hence they don't have to inform you about it. You may not notice the change until you find out your credit card or bank account has been charged a higher fee than normal, and by then you may not be able to get a refund, though this largely depends on the service's terms and conditions, and refund policy.
Apple mentions that these conditions would depend on local laws, and I'm pretty sure these would be considered as hidden fees and illegal in some Countries. There are plenty of scammy apps on the App Store that require in-app purchases for useless stuff, these apps could exploit the loopholes in the new rule to earn more money. And given that users may forget to cancel subscriptions, or may not know how to cancel them easily if the option is hidden under various menus or pages, this may prove to be a huge mistake by Apple.
If you're using PayPal, you can manage your auto-pay settings, to pause any automatic charges made to your card. Even if you forget that a subscription is coming up, you won't be charged for it, because you blocked it. That can be very useful, but could disrupt services on a rolling payment plan. I also recommend you consult your bank or check the internet banking website, to see if there are ways to block automatic payments, or require additional authorizations for approving the transaction, like a virtual credit card service that can be customized with a maximum spending limit.
What do you think about auto-renewals for subscriptions with increased prices? Should they be allowed?


Really the only thing I dislike about MacOS as a whole is the way Apple updates the OS with huge update file downloads. Actually 700Mb is small compared to some Apple has released which are in the gigabyte size. These large file sizes also translate to long update times as well.
I like Emre, Onur, Shaun and Eray’s articles more, Ashwin and Martin are always complaining about something instead of getting excited and sharing their excitement with the world.
Ever since I started bookmarking their pages my mood has been so much better, I’m glad to be free of the depressing vibe the two of them have. Damn it feels good to just enjoy life and not look for things to complain like I used to while I were under their influence.
Personally I really like @Ashwin and @Martin articles both equally. Please respect the authors.
You realize that none of the authors you like are real people, right? They are AI bots ‘writing’ articles that are basically taken from product advertisements (e.g., “Get Protected the Right Way With Avast Free AntiVirus” Really?) So, yes they are excited, but the excitement comes from advertising copy. No real world negativity from those sources.
My approach is to use a UBlock Origin filter to block all the articles except those by Martin and Ashwin. It has made the site readable again for me.
I would like to achieve that as well. Mind sharing some UBlock tricks & tips? :)
@ Anonymous,
Go to this link from yesterday https://www.ghacks.net/windows-11-update-stuck-fixed-for-good/#comment-4573146 and scroll down to the post by “Anonymous said on September 2, 2023 at 1:33 pm” He (or she) posted instructions on how to skip articles written by users other than Martin and Ashwin.
You might want to consider changing your name before you post to make it easier for users to identify your comments.
@Herman Cost
You can add this to your rules in uBlock Origin:
ghacks.net##.hentry,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Ashwin/))
@John World. Than you dude. So much better.
Why does Martin even allow this garbage to ruin his website. Every single article not written by martin and ashwin reads like sensational clickbait, I don’t care about if I should buy the latest apple product every week, new roblox cock rings that don’t pull your pubic hair, elon musk’s new body spray or whatever bullshit these bots can come up with.
+I like Emre, Onur, Shaun and Eray’s articles more
you’ve made my day
It’s not the EU’s fault that Bing is such a crappy search engine. In any event it’s built into the OS and Microsoft does its best to convince users to adopt it over Google by making it the default search tool. A great Many Windows 11 users are not technically minded and don’t know how to switch to another search engine and just accept their lot.
In any event I hope the EU Commission doesn’t allow Microsoft to pull the wool over their eyes.
Both Google and Bing are now worthless. Nowadays, Yandex is the only search engine that finds anything I’m looking for.
Try https://sear.be.
Yandex is Russian and under Putin’s control. Search results you get may not be accurate and possibly manipulated to give you a false sense of security depending on what you’re looking for.
Bing is absolutely a gatekeeper. Except for countries such as China and Russia that have their own search engines (Baidu and Yandex), most of the world’s searches relies on just two search engines: Google and Bing.
Alternative search engines overwhelmingly get their search results from Bing. DuckDuckGo, Ecosia, Qwant, Swisscows, Excite, Lycos, Yahoo, You, etc. all use Bing behind the scenes for their results.
StartPage originally used the Google search engine for it’s results, but have also started using Bing as well recently.
Microsoft also use Bing as the default search engine in Windows (such as the Start menu search, Taskbar search, desktop search bar, Edge sidebar, etc.) and use Bing as the default search engine in Edge – which is the default browser on Windows. Windows has greater than 70% desktop market share and is used by more than two billion people.
Not to mention Microsoft’s anti-consumer efforts when it comes to Bing. They have a history of malicious intent by aggressively trying to trick users who use a different search engine and browser into resetting their default search engine and browser back to Edge and Bing (by displaying unscrupulous popup dialogue boxes and full screen pages prompting the user to change their settings back to the “recommended settings” – which is Edge and Bing).
@ ECJ,
Microsoft’s Bing has managed to sidestep the EU’s Digital Markets Act for now arguing that it doesn’t qualify as a gatekeeper: https://www.computerworld.com/article/3705935/eu-lists-gatekeepers-to-be-regulated-opens-imessage-and-bing-investigations.html
The easiest way to avoid Bing is never to use Edge. It’s not mandatory and you’re free to use which browser you wish. I use Floorp myself which is a Firefox fork with many extra privacy configurations. https://floorp.app/en/download/
“A report claims that Apple is developing an affordable MacBook series”
Its is time to stop posting Rumors as reports.
Apple has already a Chrombook killer. It is called : iPad.
I can see Apple getting concerned about losing sales to Chrome OS devices. Given that K-12 kids have probably been using Chromebooks and would be familiar with that platform going off to college. I remember when Apple ruled K-12 computer rooms and because they simply out priced the educational sector. Google managed to take a huge bite out of educational market especially with COVID. I never thought iPads worked in a K-12 setting, and mac’s are too expensive. I doubt Apple can really make a MacBook below $500 which would compete with Chromebooks.
I managed hundreds of ipads for schools when I worked at an MSP – ipads are certainly OK, and boy are they hundreds of times better than Android tablets. Chromebooks suck so much, their market penetration into school system became real when schools received a bunch from government
Apple has always had great diffculty grasping what “low cost” means. I don’t have much faith in them ever generating anything that can compete with a Chromebook, but I’ll buy it if they do. I don’t want a Google OS, Windows is getting painful, and I’m tired of hearing how great Linux is from people who don’t use it.
I agree with the posters above about the usefulness of using a uBO filter to limit the posts I see on this site to those from Martin and Ashwin.
While Apple has patched iOS 16 for this, they haven’t yet indicated if they’re going to for supposedly-still-getting-security-updates iOS 12 (the latest OS option for the millions of still-in-use iPhone 6) and iOS 15 (still in use on millions of iPhone 6s to 8, which can’t be upgraded to 16).
I hope they do. Long-term support is one area where Apple phones crush Android, and it’s the #2 reason I use them (#1 is because not a privacy nightmare).
Apple has now released security updates for iOS 12 and 15 to address this issue. This is how you keep loyal customers.
Released an update for iOS 15, yes; for iOS 12, no. It’s not clear from reading their release notes if this means iOS 12 is not affected, or if they’re just not bothering.
M3 won’t move the needle much on performance. Honestly, Apple has put itself in a bind making the M1 really good. Probably the first time when Mac users can have some real lasting performance. But that also means that many won’t be persuaded to upgrade as often either. I am using a M1 MacBook Air and a M1 Mac mini and have yet to even entertain upgrading to a M2 or even a future M3 model of either because I am very satisfied with the M1 performance.
I like iPhone in general have owned iPhones for many years. But I don’t see these Apple events inspiring me to want to upgrade and spend hundreds to get what few improvements offered up.
People still watch this nonsense? As I get older technology no longer excite me.
I love it – Apple took an objectively bad thing and turned it into something people don’t hate. “It’s not that our front camera/sensors cover up screen real estate, this is uhh, a dynamic island… Yeah! It’s a feature actually, you’re lucky to have it”.
@ bruh,
I like iPhone too, but you have to be a virtual millionaire these days to own one and I don’t have the kind of money required to purchase one I’m afraid.
2015??
“Sorry Series 8, Apple Watch Series 9 is as powerful as it is handsome”
“Apple to release iOS 17 and iPadOS 17 on September 18, and macOS Sonoma on October 26”
“Apple unveils the Apple Watch Series 9 and Watch Ultra 2”
“Apple Watch Ultra 2 packs a punch to the older generation”
“Does it make sense to upgrade to iPhone 15?”
“iPhone 15 Pro and iPhone 15 Pro Max with Ray Tracing, Action Button announced”
“Apple announces iPhone 15 series with USB-C port, Dynamic Island”
Seven Applespams, all pushed out within a few hours. You should rename this site “AppleHack”.
I can’t believe people waste their money on smartwatches. The world has truly gone insane.
A total waste of money. Thats why people can’t afford basic necessities anymore. They just keep falling for Apple’s BS every year.
That is, if you don’t mind paying for Apple and their US Gestapo friends reading your most intimate data to use it against you.
> Apple also updated the macOS Sonoma 14 web page to reveal the release date of its desktop operating system. Sonoma will be released on October 26.
This is not true. The website says September 29. I have no idea where your October 26 comes from.
> Rumors suggest that Apple could announce the first M3 Mac in October, though another reliable leaker quashed hopes for any new MacBooks.
I am not aware of any _current_ rumor that suggests that there will be a M3 Mac before 2024.
Is this again an AI written article?
Just an FYI on the USB C situation.
The iPhone 15 and 15 Plus only use the USB-C end-connector. The actual cable attached to it transfers data at the many years old Lightning cable speed, which is USB 2.0 based. (Max 480 Mbits/s in ideal lab conditions.)
If you want iPhone USB data transfer at true USB 3.0 speed, then you have to pay more to buy the iPhone 15 Pro or 15 Pro Plus, which transfers data at actual USB 3.0 speed (5 Gbit/s in ideal lab conditions).
Just another example of Apple using absurd (and very mean-spirited, IMO) down-grading of their lower-priced phone hardware. I mean, who else would sell an $799+ phone in 2023, using a data port that transfers at USB 2.0 speed?
The USB 2.0 spec was published in year 2000, 23 years ago.
The USB 3.0 spec was published in 2008 and the USB C connector spec was published in 2014, tho not widely adopted til paird with USB 3.2 in 2017, fyi.
Man, I find this stuff so cringy – but obviously, it appeals to a certain type of person. I have no issue with Apple, my only issue is that every other hardware and software manufacturer seem to just be trying to copy Apple, instead of coming up with original ideas & visions. I don’t blame Apple for “innovating” in whatever direction they feel necessary, I’m just annoyed that nobody else is,,,
Android is looking more like iOS, Windows 11 is looking more like MacOS, I had to set up a “premium” high-spec Dell laptop recently at work which just looked like a knock-off Macbook. It’s just sad.
People aren’t going to buy stuff that strays too far from the norm. Take for example foldables. I haven’t seen anyone personally that has one, nor are they “taking the market by storm”.
RE: Android looking more like IOS:
That ‘Material You’ garbage is thankfully nowhere near iOS. I think you might be referring to Samsung’s UI though. They try to keep things like Apple to win over Apple users (I think anyways). If it weren’t for Samsung’s UI though, Android would be totally a non-option for me, as Material You is just plain ugly.