Will you be Binging on the next iPhone?

Mike Halsey MVP
May 29, 2010
Updated • Jan 4, 2018
Apple, Companies

Apple is gearing up for the launch of the next iPhone, widely expected in the next couple of months.  Now though rumours are circulating that Microsoft and Apple are in talks to replace Google as the phone's default search engine with Bing.

TechCrunch are reporting "Multiple sources at Google tell us that in informal discussions with Apple over the last few months Apple expressed dismay at the number of core iPhone apps that are powered by Google. Search, maps, YouTube, and other key popular apps are powered by Google. Other than the browser, Apple has little else to call its own other than the core phone, contacts and calendar features."

Google and Apple are great rivals int he smartphone market with Google's Android OS catching the iPhone up quickly in market share.  Apple will be wanting to make certain their devices stand out and bringing Bing to the device is a way to do this.

What this will mean for Apple and Microsoft going forward, especially with the launch of Windows Phone 7 later this year remains to be seen.  Apple and Microsoft have been rivals for decades now and there's been a tremendous amount of animosity between them.

Ultimately though the two companies are following different paths that only cross with a few small instances such as smartphones.  There have been increasing rumours recently though about much closer cooperation between the two companies, even going as far as speculating if Microsoft CEO Steve Ballmer will be appearing at a forthcoming Apple event.

Apple are a notoriously secretive company so it won't be until the launch event for the iPhone 4 that anybody will know for sure, but this will certainly be an interesting move and great news for Microsoft.


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  1. Bob Smith said on May 30, 2010 at 1:31 am

    Now Finally a comment: Google+Linux+Intel+ Logitech+Sony+Android > Microsoft+Apple(who used to be rivals btw).

    ….(It takes a while to get it)”Some people are on crack, and others are crack on crack.”

  2. Bob Smith said on May 30, 2010 at 1:27 am

    Last paragraph
    Change “Apple are a notoriously secretive…”=> “Apple IS a notoriously secretive…”

  3. Bob Smith said on May 30, 2010 at 1:25 am

    make “int he”=> “in the”

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