As a webmaster, you always need to be on the lookout for things to improve on your sites.
This is less the case if you are just maintaining a private website, but if your business runs on it, or if websites generate all the money that you earn, then you better make sure that there are not any areas of improvements left.
The reason here is that improvements often lead to better search engine visibility or user experience, which both can have a tremendous impact on traffic and revenue generation.
Quicksprout is a free tool that you can use to analyze your website in three distinct areas.
- Website analysis
- Social Media analysis
- Competitor analysis
The good thing about it is that you only need to type the domain that you want to check once to gain all those information. Well, if you want to analyze how competitors fare against your site's metrics, then you also need to enter those domain names.
Once you have entered a domain name results are computed right away.
The Website Analyzer checks several important site metrics including a SEO score, a Speed score, and how it looks on various device types.
The SEO Score grades the site from A to F using various metrics such as site errors or warnings for that. All errors or warnings are listed by the service so that you can correct them.
Errors can hint at serious issues such as duplicate title tags, missing meta descriptions or other formatting errors.
Warnings on the other hand have less of an impact. They usually include title tags that are too long or too short, warnings about too many links on a site, or the use of dynamic urls.
The Speed Score works in a similar fashion. It is based on the site's load time, page size and number of requests, and provides you with additional recommendations on how to improve the loading time of the site.
Other suggestions may include enabling gzip compression, configuring ETags, or putting scripts to the bottom to avoid that they block the loading or rendering of additional page components.
The service seems to use Yahoo Slow for that.
The Screenshots analysis displays a screenshot of the web page and how much of its contents are displayed above the fold on desktop, tablet and phone devices.
Social Media Analysis
The Social Media Analysis highlights the page shares per network, the total media shares, and the pages of the website with the most shares.
This can be interesting to discover which pages get shared the most for example.
The Competitor Analysis finally allows you to compare the website against three other domains. All domains are processed by Quicksprout and ranked according to their overall score.
What is interesting is that you get a detailed analysis as well. You can compare page loading times for example, compare the number of warnings or back links, the social shares, or the top key phrases on those sites.
Quicksprout is a useful tool for webmasters who want a quick analysis of their web page in regards to search engine optimization, page loading performance, and social media impact.
It can also be useful to compare the site against competing sites to find out why competitors rank better, or find out what you need to improve to level the playing field.