Google is introducing a lot of developments for Adsense, with font selection implemented not long ago, now comes a new, much anticipated feature, Adsense for parked domains.
Many people own lots of domains which they keep around to sell at a higher price, or they simply haven’t gotten around to developing it, and as such, the “weight” of these webpages are lost, even if someone gets to the page they’ll just see an empty canvas, or some sort of “pricing inquiry notice”.
In this case Google Adsense for domains is a great resource for grabbing that extra buck, since it’s set and forget you won’t really need to do anything, and in the end if you only get a few dollars daily from it, it’s still better than nothing, and lets you use your domains to their full extent.
The interesting thing about Google’s system here is that it differs from the usual select an ad and show method because of the specialized nature of parked domains. In fact, you will have to create CNAME records and configure some stuff at your registrar, only then can you customize and choose keywords. Following all that, your domain will have a sleek Google-like look, with keyword relevant ads served, so ideally this should be a page worth something, even if all it has is ads (it will also have a search box).
I am interested to try this out in practice, I have a couple of domains standing still, although I am not totally convinced about the money making capabilities here, I think you can make more by actually developing a site. Obviously I don’t have as much time as I’d like, so this will be a fun project. If you have some experience advertising on parked domains please share with us!
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Thank you for this article and information. after I read, I get the benefit
Regard
Surely this would just encourage people to start cybersquatting?
Hi Mike!
I had the same thoghts, but I don’t think so. I mean if you buy a domain and never use it, chances are you won’t make too much anyway.
Also, Google supposedly checks these sites very thoroughly, periodically, we’ll see if that happens.
And anyway, I mean a domain costs $10, I think there’s enough squatting already, THIS is not what will spur it I think.
I kind of disagree with you Daniel. The ability to put ads on irrelevant pages equals spam – never mind squatting – in my opinion. What else does google have to go on except the words in the url? that makes it irrelevant, all these google terms of service that say I can’t put ads here and there (on real web pages) because the content is breaking some rule were and are not even more silly now.
Hi RG!
You know what, you’re righ. However. If done well (very big if), it is useful still to the viewer if the ads are relevant to the way he found the site.
Say you own book.com, but you’re not using it, you tag it with book and put in ads about books. It’s still better for me as a viewer thana blank page no?
In the sense that this is extremely hard to control I agree with you. This is a bit like communism. In theory maybe not a bad idea, but in practice there’s nothing worse :D
I disagree a bit about the content part you said, because these ads are very much separated from adsense for content and they are NOT for content.
Anyway, I’d rather see google ads on a parked domain than those spammy placeholder pages filled with garbage.
All in all a weird idea, and overall, I still can’t understand why someone would want to hold a domain name. If the domain name is good you could earn a LOT by using it. If it is not good, noone would go there, let alone want to buy it!
Good points Daniel. In general I can’t say I like some of what google is doing, even some of the links/ads on gmail’s top bar lead to placeholders. That is probably my main gripe with these ideas…that google themselves do some things that they basically disallow users from doing.
(In my earlier comment, of course I meant ‘are now’ not ‘are not’)
yeah it is cool for earning, till now i have parked my three domains.