Password crackdown is working: Netflix signups are going like a rocket with a record in the U.S. that you wouldn't expect

Martin Brinkmann
Jun 11, 2023
Updated • Jun 12, 2023
Music and Video

Netflix signups in the United States have, for the first time, crossed the 100k daily mark recently. The rise is attributed to the company's policy on password sharing in the United States that went into effect last month.

According to an analysis by Antenna, an analysis company that specializes on subscription-based services, daily sign ups on Netflix crossed the 100k mark on May 26 and 27.  Sign-ups in the period since May 23, 2023, the day the password sharing policy came into effect, have reached 73k daily, which is an increase by 102% over the prior 60-day average.

Antenna confirms that cancellations have also gone up, but not as much as new sign ups. According to the company's analysis, cancellations have increased by 25.6% since May 23 when compared to the prior 60-day average.

antenna netflix signups
source: Antenna

Antenna has been monitoring the streaming service for the past four and a half years according to the report, and it recorded the "four single largest days of U.S. user acquisition since the crackdown on passwords began. These days flew by the increase in subscriptions during the initial COVID lockdowns.

So far, Netflix's crackdown on password sharing has been a mixed bag for the company.  News made the round at the end of April that Netflix lost more than a 1 million users in Spain after it launched its new password sharing policy in the country. Subscriptions did increase in Canada, after the password sharing policy was introduced.

Netflix revealed that it is expecting subscriber country to go down initially, but that it expects sign ups to pick up shortly thereafter.

Netflix introduced a new advertisement driven subscription plan, which it calls Standard with ads recently. The company announced in May that the ad-supported plan crossed the 5 million users mark, and that it is more lucrative to Netflix financially than the cheapest plan without ads.

It is too early to draw a conclusion on the success or failure of Netflix's strategy. What is clear, however, is that other streaming providers are in the starting blocks to introduce stricter password sharing policies if the introduced changes lead to increased subscription numbers.

Now You: are you a Netflix subscriber currently?

Password crackdown is working: Netflix signups crossed the 100k daily mark for the first time in the US
Article Name
Password crackdown is working: Netflix signups crossed the 100k daily mark for the first time in the US
Netflix signups in the United States have, for the first time, crossed the 100k daily mark after the introduction of a new password sharing policy.
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  1. Anonymous said on August 1, 2010 at 12:43 pm

    Why not make use of the mplayer.conf?

  2. Mike J said on August 1, 2010 at 2:58 pm

    Huh, I have never even seen this “font cache” pane; videos play at once for me, using VLC & XP SP3.

    1. Martin said on August 1, 2010 at 3:39 pm

      Mike, in theory this should have only been displayed once to you, at the very first video that you played with VLC. The time this window is displayed depends largely on the number of fonts in your font directory.

      1. Mike J said on August 2, 2010 at 2:30 pm

        huh, I lucked out for a change?? Amazing!!
        Apparently VLC keeps this info through version updates, but I didn’t see this message after a fresh OS install about 8 weeks ago, & a new VLC.

  3. myo said on August 1, 2010 at 5:52 pm

    yes, yes, i have the same problem. sometimes, VLC crashes when it is playing .mov file.

  4. Kishore said on August 13, 2010 at 2:55 pm

    Buidling font Cache pop-up


    Open VLC player.

    On Menu Bar:


    (at bottom – left side)
    Show settings — ALL

    Open: Video
    Click: Subtitles/OSD (This is now highlited, not opened)
    Text rendering module – change this to “Dummy font renderer function”


    Re-open – done.
    Progam will no longer look outside self for fonts

    Source –

    1. Martin said on August 13, 2010 at 3:10 pm

      Great tip, thanks a lot Kishore.

  5. javier said on August 14, 2010 at 1:50 pm

    @Kishore, I’ll try your tips, but does this mean it will no longer show subtitles either?
    I do use subtitles, but the fontcache dialog box pops up (almost) everytime I play a file.

    Could this be related to the fonts I have installed? Or if I add/remove fonts to my system?

    I’ll try to do a fresh install also, if your tips does no work. I’ll post back here later…


  6. Kishore said on August 15, 2010 at 12:38 pm

    @ Javier, The trick i posted will show up subtitles too. If not,

  7. Kishore said on August 15, 2010 at 12:39 pm

    @ Javier, The trick i posted will show up subtitles too. If not,Dont worry, VLC is currently sorting out this issue and the next version will be out soon.

    No probs @ Martin !! Its my pleasure

  8. Ted said on October 22, 2010 at 3:57 am

    Try running LC with administrator privileges. That seemed to fix it for me

  9. Evan said on December 8, 2013 at 1:48 am

    I am using SMplayer 0.8.6 (64-bit) (Portable Edition) on Windows 7 x64. Even with the -nofontconfig parameter in place SMplayer still scans the fonts. Also, I have enabled normal subtitles and it is still scanning fonts before playing a video. Also, it does this every time the player opens a video after a system restart (only the fist video played).

  10. Mike Williams said on September 6, 2023 at 1:26 pm

    Does that mean that only instrumental versions of songs will be available for non-paying users?

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