Control ads Google shows to you

Martin Brinkmann
Aug 3, 2015
Updated • Jan 4, 2018
Companies, Google

Google ads are nearly everywhere: when you search, read emails, watch videos,use mobile devices and in lots of other places.

The "Control your Google ads" website gives you control over the advertisement that Google shows to you on websites, in apps and elsewhere.

The company uses interests that it associates with user accounts to deliver advertisement by default. These interests may come from the Google profile and past activities such as watching videos on YouTube or searching on Google Search.

So, if you search for cars on Google, you may see car ads the next time you visit a site or watch a YouTube video.

control your google ads

You may turn interest based advertisement off. While that does not block ads from being displayed, ads won't be associated with the account or past activities.

Google's "Control your Google ads" web page offers two core options to you. First, you may add interests to it or add missing information to your Google profile to make ads more relevant.

To do that simply click on the "add new interest" button at the top and start to type. Google shows suggestions based on your input which you may add.

Second, you may disable ads based on interests completely instead. If you flip the switch from on to off, you turn off interest based ads for the account which means that Google honors the setting on all devices you use provided that you are signed in to the account on those devices.

turn off ads

The page offers another interesting option. A click on "control signed out ads" enables you to control what is shown to you when you are not signed in to your Google account. This works only for the browser you are using and not across devices or even across different programs on the same device.

If you want to turn interest based advertisement off when you are not signed in to your Google account, you need to repeat the process on all devices and all browsers you are using.

This is handled by an opt-out cookie that you need to set anew whenever you clear cookies.

A click on the button opens a new page that provides you with options to manage the following types of ads:

  1. Ads based on your interests on websites beyond
  2. Google Search ads based on your interests

The first option controls the display of advertisement on web properties and applications outside of Google's own property.

control ads beyond google

You may turn interest based ads off for both types by flipping the switch from on to off.

Whenever you flip a switch, information are displayed in an overlay displayed on the screen. You need to select "switch off" from the menu to complete the process.

A success message is displayed on the next screen. There you find an option to control the other ad type (signed out or signed in) as well.

opt-out successful

You may close the page once you are done making the changes.

Now You:  What's your take on interest based ads?

Control ads Google shows to you
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  1. The Dark Lady said on July 9, 2023 at 11:19 am

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

    1. E. Fromme said on September 29, 2023 at 1:32 pm

      EMRE ÇITAK posts are useless because they are fraught with inaccuracies and are irrelevant.

  2. KeZa said on August 17, 2023 at 5:58 pm

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong..

  3. Database failure said on August 18, 2023 at 5:21 pm

    Martin, [#comment-4569908] is only meant to be in: []. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

    1. Howard Allan Pearce Jones said on October 1, 2023 at 4:28 am

      Rreedom of Association is one of our most important rights. Some people think it’s Freedom, but no, I say Rreedom is far more important. There are many STATE-MANDATED associations that save jobs, that’s right MANDATED. I can’t name any of them, but rest assured they are bad, because saving jobs are bad, and people having jobs leads to dictatorship!!! Anyone who disagrees is too radical for Ghacks maybe, because I’m not sure.

  6. owl said on September 7, 2023 at 9:50 am

    @The Dark Lady,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, has changed in quality.
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin:,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.

  7. Anonymous said on September 14, 2023 at 6:41 pm

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

  9. sean conner said on September 27, 2023 at 6:21 am
  10. Sherry Grant said on September 29, 2023 at 7:47 pm

    What does this article about Musk/Tesla have to do with computing, devices, phones?
    More irelevant filler.

  11. Anonymous said on September 29, 2023 at 8:47 pm

    yeah sure… they are always the victims and it is only against them ????

    Believe them 100% and never question anything. This lawsuit sounds like the type you heard when people were eating batteries.

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