Author: Martin

Get Ready For Caffeinated Google Search

Google set up a search sandbox a while ago showcasing and testing their new search algorithm. The public display served not only to show the world that Google was ready to take on the challenges by new search engines like Microsoft’s Bing but also as a testing ground for webmasters who were encouraged to compare results and let Google know about them.

Many search engine users liked the sandbox search as it was faster and with no noise in the form of advertisement and additional search results that Google likes to add to their normal search engine include results from Google News, Youtube, Google Images or Google Maps.

Users who wanted to load the sandboxed search engine today were greeted with the following text:

Thanks You! We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

So one Google data center is already serving the search results based on the new search algorithm while the large majority is still serving the old. Many users who compared search results between the old and new search engine were not able to find any serious differences. Those that did believed that the search results were better targeted to the search phrase of the user. Google on the other hand seems to be convinced that the caffeinated search algorithm is the better one. Time will tell if that is true.