Microsoft details how ads in Windows 8 apps work

Martin Brinkmann
Oct 5, 2012
Updated • Apr 2, 2014
Windows, Windows 8

Windows 8 developers have several options when it comes to monetizing apps in Windows Store. Besides asking for money upfront, developers can alternatively use in-app transactions to make money, or display ads and earn money from those ads.

A new post on Microsoft's Advertising blog demonstrates some of the possibilities that developers have to earn money from display ads.

The blog post highlights two different types of display ads. The first type of ads are displayed in the content, much like the ads you see on many Internet sites these days.

Many Windows 8 apps right now display contents in tiles, similar to how different apps are displayed on the start page of the operating system.

windows 8 apps ads

The Delta Airlines ad used in the example expands when clicked on.

windows 8 ads

When in the NBC News app, a user can initiate the ad by touching on the Delta tile so that it expands up the screen. The user can swipe ‘up’ to continue a visual journey of a travel experience—from checking in at the airport, to bags going up the ramp, until the plane is up in the sky—that is simple and aspirational. Once the experience is closed, users are returned to the NBC News app content.

The second type of ad format demonstrated in the post is a Jeep sidebar ad. It is displayed on the right of a weather app, and expands into a full screen ad when clicked on.

windows 8 sidebar ad

windows 8 ads sidebar

Once inside the AccuWeather app, the user scrolls through the content to the right until they come to the end and ‘bump’ into the Jeep ad, which features engaging animation and a beautiful experience that encourages users to click.

It is not really clear if the ads are static or dynamic in nature. With ads becoming an integral part of the Windows 8 apps experience, will we see adblockers for the operating system as well? What's your take on the development?


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  1. Naxonn said on September 16, 2013 at 6:53 pm

    Ads should not be in any OS. its annoying, and dont we have enough adds already? Its everywhere! My little brother play some games in the app store, sometimes it just interupt the game and plays an add for 30 seconds… i mean come on!

  2. Gonzo said on October 6, 2012 at 7:48 pm

    HOSTS files will…… oh wait! LOL.

  3. ilev said on October 6, 2012 at 8:57 am

    Will Adblock + block these ads ?

    1. Anonymous said on October 7, 2012 at 10:04 pm

      Not on WinRT. On full Win8 maybe.

    2. Martin Brinkmann said on October 6, 2012 at 8:59 am

      I do not think so. It really depends how those ads are delivered. Maybe the hosts file can do the job. I’m not 100% sure if another app or program running in the background can interfere with those Metro apps at all.

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