You need to be very careful when you buy websites or domains. You not only need to verify the claims made by the current owner of the website but also do extra research to find out more about the owner, domain and website. Some of the things that you may want to verify are for instance whether the content on a website is unique, if the traffic and revenue figures are correct, or whether the website has previously been manually or automatically punished by Google or another company.
If you do not see Adsense ads on the site but plan to run them once you have made the purchase, you also may want to check if that is possible or not. Adsense ads don't display on sites that have been banned by Google, even if you add code to the site that is working on other websites.
But how do you find out about it without relying solely on the owner of the site? The Google Adsense Sandbox can help you in this regard. Just visit the website, enter the domain name or website url that you want to verify, pick a country, and click on preview ads.
If you see advertisement then the site is not banned by Google and can display Adsense ads after all. If you do not see ads, it is likely that Google has banned the site from the Adsense program. If that is the case, you could still try and reapply, but that is usually only successful if you fix the issue that got the site - or Adsense account - banned in first place. Knowing that a website has been banned from Adsense can give you additional leeway in the negotiations on the other hand.
You can use the tool to display other Adsense related information, like previewing ads to make sure the ads are appropriate for the content a site is offering.
It is a great tool all in all that buyers should use to quickly check if they can't see Adsense ads on a particular domain or website they are interested in.
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.