Webmasters: Disavow links in Bing Webmaster Tools - gHacks Tech News

Webmasters: Disavow links in Bing Webmaster Tools

Search engine manipulation has always been a thorn in the eyes of search engine operators such as Google or Microsoft. Gaming the system, to increase the rank of a website in the search engines for a specific keyword, is a lucrative field, and while it has become more difficulty to do so, there is a whole industry for exactly that purpose.

One of the latest buzz-words is negative SEO. It stands for a technique that aims at the reverse the effect of optimizations. The goal here is to make search engines believe that a website or domain is trying to game the system, which is a stark contrast to pushing a client site to the top. It should be clear that when sites get pushed down or thrown out of the search engine, that other websites climb up to fill that gap.

For years, Google has claimed that third party influence can't hurt the rankings of websites, and for the same time webmasters believed the opposite to be true. Google's Penguin update for instance is an algorithmic change that can penalize projects for participating in link schemes. And exactly this is exploited by negative SEO. Just buy a million links for five Dollars at Fiver, or spend more money to add a competitors site to known link networks to hurt their rankings in the long run.

Google expects webmasters to monitor and react on that, which in itself is pretty ridiculous. Even worse, the company after all this years has still not added an option into the Webmaster Tools to disavow links.

Why I'm explaining all of this in detail? Because Bing a few days ago announced that they have added options to disavow links to the Bing Webmaster Tools.

Today we’re announcing the Disavow Links feature in Bing Webmaster Tools.  Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem "unnatural" or appear to be from spam or low quality sites.  This new feature can be easily found in the Configure Your Site section of the navigation.

disavow links

You, or someone else, still have to monitor the links a site gets regularly to make sure that you catch them as soon as possible. But even if you do not, you now have an option to elegantly tell Bing that you have no affiliation with those links, that you consider them low-quality or spam, and that you do not want them to count (in a positive or negative way).

Great step in the right direction if you ask me. It is rumored that Google in the next months or so will add a disavow link of their own to their Webmaster Tools.





  • We need your help

    Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.

    We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats (video ads) or subscription fees.

    If you like our content, and would like to help, please consider making a contribution:

    Comments

    1. Android said on June 30, 2012 at 8:45 pm
      Reply

      wow i think its a great option, i could think something better, but google why its late on giving this to their users, i have a website and i feel afraid that somebody could do that to me, so that option disavow links its awesome :)

    2. Shailesh said on July 23, 2012 at 4:19 pm
      Reply

      Search engine must provide an option to Disavow links otherwise if someone (i.e. competitors, employee) will build 1000s of back links via forum signature and profile (with same keyword that your site is ranking) within a weeks and your site is gone.

    3. 静思学吧 said on July 25, 2012 at 8:39 am
      Reply

      Yes , Bing finally launches disavow links, this is a very good links. It differ with Blocking URL function. The webmaster can now be initiative to accept which links he like .
      I also write an article about this: Disavow Links 与 阻止URL 的差别
      ( the difference with disavow links and block url ) http://www.jsxubar.info/disavow-links.html .
      Thank you for this so good article. I am from China.

    4. Asad said on July 31, 2012 at 3:39 pm
      Reply

      can you copy this article image from this website >>> http://www.highervisibility.com/blog/the-bing-disavow-links-tool-explained/

    Leave a Reply