What is PaLM?

Carol van Zyl
Mar 15, 2023
Updated • Mar 15, 2023

Well, it’s not more up in the “Clouds” for Google as the company opens access to internally developed AI models. Amidst an image model and PaLM launching a new partner Midjourney has joined the Google Cloud Program.

What is PaLM?

Back in 2017, the Transformer paper was published by Google researchers, an architecture that since has been a central foundation for Midjourney and ChatGPT. However, Google has remained reluctant to release its models, but as Microsoft and OpenAI succeed, it has caused reconsideration from the company. 

Google’s comeback is the API access to a generative for images and the PaLM language model in the Google Cloud.

Google’s PaLM is currently considered one of the best language models, and the best part is that Google now offers it via Google Cloud and API. It is seen as an efficient model in terms of capabilities and size, with other variants to follow and extended access on a waiting list.

Using the API access aims to be simple and secure for developers who would like to experiment with AI to build on the language model. But that’s not all other features expected to follow the customization of custom models, synthetic data generation, and prompt engineering capabilities. Additionally, Google gets even more creative by offering a tool known as MakerSuite, which they claim can be utilized to create prototypes quickly.

Google provides access through the Google Cloud for developers wanting to build generative AI models and applications. The yet-unknown image model, PaLM, and optional open-source models are available to access, and soon Google will have third-party models available. 

Google’s solution for quickly building and deploying AI models with no programming skills supports the latest models. Through Vertex AI, you can specialize PaLM for specific fine-tuned or context with additional training data. Vertex AI also endorses the new models.

New AI companies Osmo, an AI-powered olfaction startup; AI21Labs, a language modeling startup; Midjourney, a generative AI for images startup, have recently been welcomed by Google’s Cloud business. Some might perceive these companies as competitors, which gives Google more customers. 

The company announced several partnerships this week, including Replit, Labelbox, Weights & Biases, and Anyscale. Other leading Google partners, such as TCS, Quantiphi, McKinsey, Deloitte, BCG, and Accenture, showed their commitment by expanding the AI-based implementation and consulting offerings on Google Cloud.

The latest announcement from Google is its plan to introduce AI to all Workspace applications, including Slides, Docs, and Gmail. There appears to be nothing “artificial” about Google’s latest language model and its prospects.


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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments (https://www.ghacks.net/chatgpt-gets-schooled-by-princeton-university/#comments). Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If ghacks.net intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this Friend.tech as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [https://www.ghacks.net/2023/08/23/what-is-friend-tech/] and it appears there but as well here at [https://www.ghacks.net/2023/07/08/how-to-follow-everyone-on-threads/]

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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