Keep My Opt-Outs For Chrome Blocks Ad Personlization

Martin Brinkmann
Jan 26, 2011
Updated • Aug 13, 2018
Google Chrome

Update: Google shut down development of the Keep My Opt-Outs extension for Chrome. It shows as deprecated now in the Chrome Store and the company suggests to use the extension Protect My Choices instead which is developed by a third-party. End

Personalization is the latest buzz word on the Internet. Search engines like Google for instance personalize search results based on previous searches, Amazon likes to show you items that they think you like, and ads on the web use information to display ads that they think are more relevant to you.

Some users do not like personalization as it is directly linked to tracking. Sites and companies need to track a user's movement and actions before they can show personalized content. They try to know as much as possible about you as it leads to better targeted ads and therefore more clicks and actions on the landing page.

Keep My Opt-Outs

Keep My Opt-Outs is a Chrome extension developed by Google to permanently disable online ad personalization via cookies. The service opts-out of personalized advertisement by companies that have adopted the industry privacy standards for online advertising which means that it is still possible to see personalized advertisement on the web.

Users can run a test on the organization's website to see which companies are currently customizing ads for the browser. Deleting cookies regularly reduces the likelihood of personalized ads.

The Chrome extension opts out of all personalized ads of participating companies which may affect the advertisement that is displayed on websites.

The extension is constantly updated, for instance with opt out code for companies that recently adopted the industry privacy standards.

So what's better, deleting cookies regularly, installing the Chrome extension or to opt out manually?

Users who delete cookies regularly are only tracked per browsing session which means that it is still possible to see personalized ads in a session. Manually opting out is only an option if the opt out cookie is not deleted.

The Chrome extension on the other hand blocks personalized ads during sessions as well. It is however only available for the Chrome browser. It is recommended to run the linked text again after you install the browser extension in Chrome to make sure that it is working correctly.

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Software Name
Keep My Opt-Outs
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  1. Anthony Stevens said on February 18, 2014 at 2:55 am

    I have looked all over the web for means of getting rid of these ads things and everywhere I tried you get someone who says do this and it will get rid of them, download this and it will get rid of them and it all does nothing. You type something in on how to get rid of them and you are taken to something which states how to get rid of the ads then when you click on the item it does nothing, what right have these people to put these ads on to a persons computer without the consent of the owner of that computer, rip off Britain, the ads are just about money and whoever started putting this garbage on to peoples computers all I can say is shame on you, my computer is now as good as naccered even whilst writing this my screen is jumping up and down, I will not waste my time writing anymore, the screen is still jumping up and down whilst I write.

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