Maybe you remember reading about Google's attempt to acquire Groupon, a leading deal of the day website that is offering its users a deal per day based on their location. Google's 6 Billion offer fell through and the Internet giant decided to follow one of the oldest credos on the Internet: If you cannot buy, copy.
Information about Google Offers turned up earlier today in form of a news post on Mashable that received a fact sheet about Google Offers that is being sent out to businesses.
According to that fact sheet Google Offers "is a new product to help potential customers and clientele find great deals in their area through a daily email". Businesses benefit from the new opportunity as well, by advertising to millions of users and only paying for it when users buy the offer.
Other benefits according to the stats sheet:
The fact sheet is aimed at businesses. Google is currently actively reaching out to businesses. A major difference, or shall we say advantage here is that the offers will be advertised on Google's ad network without additional costs to the merchant or business.
It is not clear yet if Google Offers will work exactly like Groupon. It is only clear at this point that users will get a daily email with an offer from a local merchant or business that they can purchase or not. It is likely that Google Offers makes use of a similar business model which would mean that the deal will only go through if enough customers buy the deal on that day.
Update: Businesses can create offers by going to their Google Places listing and clicking the Offers tab there.Advertisement
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.