Google Launches Panda Algorithm For Additional Languages

Martin Brinkmann
Aug 12, 2011
Updated • Jan 2, 2015
Development, Search

Google launched a new search engine algorithm earlier this year that they internally called the Panda update. The idea behind Panda was to introduce a quality variable into the ranking equation. Sites with good quality contents would see an increase, sites with low level quality or article farms would see a decrease. That worked so-so with many legit webmasters hit by the Panda. I know several webmasters whose sites have been hit where I could not find a reason for it, no matter how hard I looked at their websites.

More recent updates made some sites recover while others still would not return to their previous rankings. The core problem with Panda was that Google did not release a definition of quality. And if you ask one hundred Internet users about their definition of a quality website, you will likely get one hundred different answers.

Google first rolled out Panda to websites in the United States, and there only to English sites and queries. A later update launched Panda for all English speaking websites regardless of their location in the world. Today's announcement at the Google Webmaster Central Blog marks the next step of the "high-quality sites algorithm" as Google likes to call it. Panda is now used on non-English versions of Google Search as well, with the exception of the Chinese, Japanese and Korean language versions.

According to the information posted, Panda will affect between 6 to 9 per cent of all queries "to a degree that a user might notice". That's lower than the initial 12% of affected sites of English queries, but still a considerable amount.

With Panda out in the open almost everywhere: What is your personal impression of Google's search engine quality as of late? Has Panda improved the results significantly by pushing down lower quality sites? Or did you experience a decrease a value, something that might even have made you use another search engine?

Let me know in the comments.


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  1. iampriteshdesai said on March 26, 2009 at 3:15 pm

    Well, some time ago some guy (me) used to copy some of your articles with backlinks, but you said no.

  2. techandlife said on March 26, 2009 at 4:06 pm

    I came across an interesting blog post where they mentioned using Tracer to insert a script on your blog. If any part of your page is copied, it adds a link back to your site to the copied content.
    Here’s the link:

  3. Kaushik said on March 26, 2009 at 4:20 pm

    If you publish full feeds, which you do, you should include a link to the original article or link to the homepage at the bottom of each article. This can usually be done with plugins or simple hacks.

    This way everytime a spam blog republishes your feed, you automatically get an inbound link.

    You should do that.

  4. Daniel Pataki said on March 26, 2009 at 7:10 pm

    I personally hate it if people copy my content and I ask them to remove it every time. The reason is, that if they copy most of my article and link back, the article is still a copy and this does not bode well for me in search engines.

    Apart from that, I just get irked by it, it’s my article, not yours :)

    Kaushik, that’s a great tip, thanks!

  5. iampriteshdesai said on March 26, 2009 at 7:12 pm

    Well, I have read that google picks out the seeds from the fruit.
    If there is a link pointing back to the original article, google attributes the article to the place where the link points.
    Also your PR goes up dues to the links.

  6. Alfonzo Carco said on May 19, 2011 at 11:47 am

    Greetings! I’ve been reading your website for a long time now and finally got the bravery to go ahead and give you a shout out from Dallas Tx! Just wanted to say keep up the fantastic job!

  7. Mansoor said on August 27, 2011 at 10:26 pm

    I have a web portal designed to help students find educational content as they go online. My idea is to let them utilize their time effectively rather than just monkeying around on social networking sites. For the same, I need resources that I possibly can’t generate on my own. Resources like subject matter for example, for English I need grammar rules, summary writing rules etc. Now if I find some useful stuff on a website and I wish to copy it on my own providing the link of the source with it, will that be legal?

  8. Mel said on February 1, 2012 at 5:06 am

    If you’re going to copy content, always make sure to have at least a 3:1 ratio of commentary. For example, for every 3 paragraphs that you cite, make sure you have at least a paragraph of commentary for it. This tends to result in favorable SEO.

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