I'm usually not reviewing commercial services for obvious reasons, but I'd like to make an exception today. I was looking for an A-B testing service that would allow me to test web page variations to find out which variation worked best for a site that I own. I first thought about using Google's Web Optimizer but had the impression that it was not really that easy to use. I then stumbled upon Optimizely and their service simply blew me away.
They basically allow you to create variations of an existing web page in a drag and drop like manner. For that, you do not need any coding experience whatsoever. Here is what you do. You create a new experiment first by entering a web page address that you want to A-B Test.
You can make fonts bigger, move images around, exchange contents and manipulate the page in any other imaginable way. You can create one or multiple variations of a page.
A click on Start Experiment starts the monitoring. You can from that moment on access the stats for that experiment to compare conversion rates, improvements and the performance of specific links on the page that you have chose to monitor.
Here is a video that outlines the whole process.
A-B Testing Video:
What I personally really like about Optimizely is the ease of use. You don't have to create multiple pages on your web server to test their performance, which speeds up the process significantly. The downside is the price of the service. Users get a 30-day free trial after which they pay $79.99 for up to 20,000 visitors or $399,99 for up to 200,000 visitors, both with an unlimited number of experiments.
Optimizely has more to offer, including multi-browser testing of pages, automatic goal tracking or multiple page testings which is very helpful if you want to make changes to an element that is displayed on several pages of the website.
Optimizely is an A-B Testing service that I can recommend to web developers, Internet marketers and enthusiasts regardless of their technical background.
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.