Samsung's Exynos prepares to take the center stage in XR market

Emre Çitak
May 30, 2023

In order to expand its technological prowess and secure a leading position in the fast-growing XR (Extended Reality) market, Samsung is set to venture into the development of XR chips. The South Korean tech giant is preparing to unveil its very own XR headset, expected to hit the market either later this year or in the first half of the coming year.

This move puts Samsung in direct competition with Apple, as the tech giant is gearing up to launch its first XR device in the coming months. As part of its strategic plan, Samsung's subsidiary, System LSI, will take the helm in developing specialized Exynos chips for XR devices.

System LSI sets the stage for XR chip production

System LSI, the division responsible for designing Samsung's Exynos processors and ISOCELL camera sensors, has embarked on an ambitious endeavor to develop processors exclusively tailored for XR devices. With an eye on the future, Samsung recognizes the immense potential of the XR market and is determined to compete with industry giants like Google and Qualcomm.

KEDGlobal, a reputable source, sheds light on Samsung's aspirations to establish a dominant presence in the XR chip market.

Samsung XR chip
System LSI will play a big role in Samsung's XR chip production - Image: Samsung

Exynos chips will power the XR experience

Samsung's System LSI aims to create Exynos chips specifically optimized for XR devices. This could entail designing new chips from scratch or modifying existing ones to cater to the unique demands of XR technology. These high-performance chipsets serve as the backbone of XR devices, facilitating the seamless operation of operating systems and applications, processing data from various sensors, and accurately tracking users' movements.

XR devices leverage the capabilities of these cutting-edge chips to offer users immersive experiences such as real-time language translation, interactive virtual meetings, and augmented reality navigation, where rich data is superimposed onto the physical world.

XR is the future

Market research conducted by Counterpoint Research paints a promising picture of the XR industry's future. Projections indicate that by 2025, annual sales of XR devices could surpass 110 million units, marking a substantial increase from the current 18 million units sold each year. The XR devices market is expected to witness remarkable growth, with sales potentially reaching $50.9 billion by 2025, a significant surge from $13.9 billion in 2022.

Recognizing the enormous potential of this rapidly expanding market, Samsung's Mobile Experience division, Samsung MX, has strategically partnered with Google and Qualcomm. These collaborations aim to integrate Samsung's innovative XR headset with Google's operating system and leverage the power of Qualcomm's processors, forming a solid foundation for Samsung's entry into the XR arena.

Samsung XR chip
Annual sales for XR tech products are expected to surpass 110 million units by 2025

In an industry poised for transformative change, Samsung's strategic move into the XR chip market demonstrates its commitment to pushing the limits of innovation in that area.

As competition intensifies and XR devices revolutionize the way we interact with technology, Samsung's pursuit of cutting-edge XR chips positions the company at the forefront of this transformative industry. With its vast resources and dedication to technological excellence, Samsung is primed to make significant contributions to the advancement of XR technology and shape the future of immersive experiences.


Tutorials & Tips

Previous Post: «
Next Post: «


  1. The Dark Lady said on July 9, 2023 at 11:19 am

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

  2. KeZa said on August 17, 2023 at 5:58 pm

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong..

  3. Database failure said on August 18, 2023 at 5:21 pm

    Martin, [#comment-4569908] is only meant to be in: []. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

  6. owl said on September 7, 2023 at 9:50 am

    @The Dark Lady,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, has changed in quality.
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin:,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.

  7. Anonymous said on September 14, 2023 at 6:41 pm

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.