Search Engine Optimization is essential for webmasters who want to promote their websites to their fullest extent. It is usually divided into onpage and offpage SEO. Onpage SEO describes the process of optimizing the website itself while offpage SEO describes all methods of attracting links to the website.
Most search engines do not talk about SEO. This has lead to an incredible amount of SEO related content on the Internet which is usually a mix of experience, rumors, false assumptions and guesswork.
In a somewhat surprising move Google published the SEO Starter Guide on their website. The guide concentrates on onpage SEO and mentions offpage SEO only briefly. Experienced webmasters will not find anything revolutionary in the pdf document which is clearly aimed at webmasters who never came in contact with SEO articles before.
It's a good read for those webmasters. One thing that's done well in the SEO guide is the screenshots that are tied to Google search results to show the effects of certain elements on the website.
No secrets are revealed in the guide but since it is only 22 pages it might be a good read for just about anyone.
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.