Live From Paris: Google unveils its AI strategy and NORA

Martin Brinkmann
Feb 8, 2023
Updated • Feb 8, 2023

Bard is Google's answer to ChatGPT and will be integrated into Google Search. There is also NORA, No One Right Answer. Google offered a glimpse of both technologies during today's livestream.

Google launches Bard, ChatGPTs competitor – here’s what it looks like

Google presented its strategy regarding AI today on its Live From Paris event. The company unveiled part of the strategy earlier this week when it announced Bard, its ChatGPT competitor. Google has since then changed the visibility of the recorded livestream to private.

Google employees explained in the livestream how the company would use artificial intelligence in the future to make search natural and intuitive. Besides the already existing abilities to search for text, image and video content, users will soon get more context when they run searches on Google.

Google users will be able to pull information from various sources. One example that Google provided included an image search for pastry and a search for retail locations in the user's area to find bakeries and other shops that sold the particular type of pastry.

Bard, a LaMDA-based chatbot, will add answers to search that use natural language. Google explains that Bard may provide contextual information rather than just facts.

NORA, on the other hand, is Google's answer to user questions that do not have a definitive answer. The technology displays options to the user, which may then be selected. Google showed a search for the question "what are the best constellations to look for while stargazing" and the AI-generated responses that listed a few options to the user.

Google users can pick any of the answers at start, dive deeper into them or go back to the very beginning to look at another possible answer.

Unlike Microsoft, which launched the new Bing already as a limited preview, it is unclear when Google is going to launch NORA and other features that it mentioned during the livestream. Bard is not available publicly as well as this point, but Google plans to make it available to a wider audience in the coming weeks and months.

Google picked Live from Paris as the title of the livestream as it is the location of Google's machine learning team.

Google appears to be on the defensive at the moment as Microsoft's integration of AI components in Bing and also Microsoft Edge are launched already, albeit to limited audiences. Alphabet's stock dropped more than 5% after Google's presentation.

Live From Paris: Google unveils its AI strategy and NORA
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Live From Paris: Google unveils its AI strategy and NORA
Bard is Google's answer to ChatGPT and will be integrated into Google Search. There is also NORA, No One Right Answer.
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  1. Seth said on February 9, 2023 at 7:53 am

    I wonder what type of totally invasive, data surrendering agreement one will have to sign to use that service? If it’s anything like MS’s Bing ChatGPT, forget it. “I really don’t know” will have to suffice.

  2. John G. said on February 8, 2023 at 11:21 pm

    Google should apply AI or even ChatGPT to enhance the Google Maps routes because currently the selection of the best route is a disaster. Today I spent more than half an hour to find out how to access to a rural forest… just because Maps was unable to discover the route. I needed to install AmiGO by TomTom and it found the country road in seconds, with no great graphics or information I admit it, but it was able to guide me across seven kilometers of mud roads. Google, make up your apps! Do use ChatGPT for something useful! Thanks for the article.

    1. Someone said on February 8, 2023 at 11:59 pm

      In a tragic, before some months, bus accident in Romania, an google maps error send the driver in the wrong direction, resulting in a head-on collision with a ramp.. Who knows.. Maybe new search improve the apps also.

      1. John G. said on February 9, 2023 at 12:31 pm

        @Someone, I agree!

  3. ilev said on February 8, 2023 at 7:56 pm

    Google’s share tumble 8% as Bard flubs with wrong answer.

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