What is in store for Windows 10 in 2017

Martin Brinkmann
Jan 2, 2017
Updated • Jul 5, 2017
Windows, Windows 10

2016 was an interesting year for Microsoft and its Windows 10 operating system. The company ended the free for all buffet in the first half of 2016, but not before pushing the free offer way to aggressively to the PCs of its customers.

The second half saw the release of the Anniversary Update for the operating system which added much needed functionality to it.

Things did not go as well from a usage point of view, at least not according to third-party tracking companies like NetMarketShare.

The company saw Windows 10 climb from about 12% in January 2016 to about 24% in December 2016. The stats don't look nearly as bad if you look at the full year, but if you split the observation mid-year, you may come to a different conclusion.

Windows 10's usage share jumped from 12% to 21% in the first six months of the year, and only from 21% to 24% in the second half.

Much of this can be attributed to the end of the free offer -- even though that has not really ended as I have shown recently. Even more troubling: both Windows 7 and Windows XP are doing considerably well. Windows 7 lost only about 4% of usage share in all of 2016, while Windows XP, an operating system that is not supported anymore, only 2%.

Note: Microsoft's own Windows 10 stats paint a different picture.

What is in store for Windows 10 in 2017

new microsoft paint

The outlook for Windows 10, at least from a usage share perspective is not that positive. If you take into account the slow growth of the operating system and reluctance of users to upgrade to it now that the free ride is over, it seems likely that this trend will continue.

If you assume a growth of 0.50% per month, Windows 10 would end up at about 30% of the market at the end of 2017. A optimistic growth target of 1% per month would push it closer to 36%, but I cannot see that happening on its own.

The end of support for Windows Vista won't change that, considering that the operating system is not even listed anymore by most services.

Microsoft could revitalize the "get windows 10" campaign to push the target upwards, but it will certainly alienate even more customers in the process.

Microsoft plans to release two feature upgrades for Windows 10 this year. We know only about the first, the Creators Update. Microsoft confirmed already that it will push new ways of "creating things" to Windows 10. The company did highlight that by showcasing the new Paint 3D application which allows you to create 3D objects.

The update will feature other changes, security for the Enterprise for instance, Store games with drivers, and many under the hood changes.

I don't expect the update to push Windows 10's usage share a lot, considering that the Anniversary Update did not do that either.

The second update will be released in the second half of 2017, most likely around September/October.

Microsoft may release the rumored Surface Phone in 2017, now that it more or less ended all sales for Nokia devices.

That phone won't make much of a dent however unless that phone brings something to the table that others don't, or is heavily subsidized. Considering  Microsoft's "phone" strategy in the past decade, it is fair to say that customers are wary when it comes to new phone devices by the company.

Closing Words

Windows 10's growth will continue, there is no doubt about that. Unless something major happens however, it will not accelerate in 2017.

Now You: What's your prognosis for Windows 10 in 2017?

What is in store for Windows 10 in 2017
Article Name
What is in store for Windows 10 in 2017
What will 2017 bring for Microsoft's Windows 10 operating system? A look back at 2016, and an analysis of what is in store for 2017.
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  1. Dan Donx said on January 15, 2023 at 10:29 am

    What mental age of reader are you targeting with the first sentence? 10?

    Why not write an article on how to *avoid* upgrading from W10 to W11. Analogous to those like me who avoided upgrading from 7 to 10 for as long as possible.

    If your paymaster Microsoft permits it, of course.

  2. Dexter said on January 15, 2023 at 11:14 am

    5. Rufus
    6. Ventoy

    PS. I hate reading these “SEO optimized” articles.

    1. cdr said on January 15, 2023 at 3:32 pm

      I used Rufus to create an installer for a 6th gen intel i5 that had MBR. It upgraded using Setup. No issues except for Win 11 always prompting me to replace my local account. Still using Win 10 Pro on all my other PCs to avoid the bullying.

  3. sv said on January 15, 2023 at 6:40 pm

    bit pointless to upgrade for the sake of upgrading as you never know when you’ll get locked out because ms might suddenly not provide updates to unsupported systems.

    ps…. time travelling?
    written. Jan 15, 2023
    Updated • Jan 13, 2023

    1. Martin Brinkmann said on January 16, 2023 at 5:49 am

      This happens when you schedule a post in WordPress and update it before setting the publication date.

  4. Anonymous said on January 16, 2023 at 8:24 am

    Anyone willing to downgrade to this awful OS must like inflicting themselves with harm.

  5. basingstoke said on January 16, 2023 at 11:18 am

    I have become convinced now that anybody who has no qualms with using Windows 11/10 must fit into one of the following brackets:

    1) Too young to remember a time before W10 and W11 (doesn’t know better)

    2) Wants to play the latest games on their PC above anything else (or deeply needs some software which already dropped W7 support)

    3) Doesn’t know too much about how computers work, worried that they’d be absolutely lost and in trouble without the “”latest security””

    4) Microsoft apologist that tries to justify that the latest “features” and “changes” are actually a good thing, that improve Windows

    5) Uses their computer to do a bare minimum of like 3 different things, browse web, check emails, etc, so really doesn’t fuss

    Obviously that doesn’t cover everyone, there’s also the category that:

    6) Actually liked W7 more than 10, and held out as long as possible before switching, begrudgingly uses 10 now

    Have I missed any group off this list?

    1. Heinz Strunk said on September 19, 2023 at 3:57 pm

      You have missed in this group just about any professional user that uses business software like CAD programs or ERP Programs which are 99% of all professional users from this list.

      Linux doesn’t help anyone who is not a linux kid and apple is just a fancy facebook machine.

  6. ilev said on August 24, 2023 at 7:34 pm

    Microsoft has removed KB5029351 update

    1. EP said on August 24, 2023 at 9:21 pm

      only from windows update though
      KB5029351 is still available from the ms update catalog site

  7. Anonymous said on August 24, 2023 at 11:05 pm

    1. This update is labaled as PREVIEW if it causes issues to unintelligent people, then they shouldn’t have allowed Preview updates ot install.

    2. I have installed it in a 11 years old computer, and no problems at all.

    3. Making a big drama over a bluescreen for an updated labeled as preview is ridiculous.

    This is probably another BS internet drama where people ran programs and scripts that modified the registry until they broke Windows, just for removing stuff that they weren’t even using just for the sake of it.
    Maybe people should stop playing geeks and actually either use Windows 10 or Windows 11, but don’t try to modify things just for the sake of it.

    Sometimes removing or stopping things (like defender is a perfect example) only need intelligence, not scripts or 3rd party programs that might mess with windows.

  8. john said on August 24, 2023 at 11:17 pm

    Windows 11 was a pointless release, it was just created because some of the Windows team wanted to boost sales with some sort of new and improved Windows 10. Instead, Microsoft cannot support one version well let alone two.

    1. John G. said on August 25, 2023 at 12:08 pm

      Windows 11 is the worst ugly shame by Microsoft ever. They should release with every new W11 version a complete free version of Starallback inside just to make this sh** OS functionally again.

  9. EP said on August 25, 2023 at 3:10 pm

    motherboard maker MSI has recently released a statement regarding the “unsupported processor” blue screen error for their boards using Intel 600/700 series chipsets & to avoid the KB5029351 Win11 update:

  10. EP said on August 29, 2023 at 7:32 pm

    check out the following recent articles:

    Neowin – Microsoft puts little blame on its Windows update after UNSUPPORTED PROCESSOR BSOD bug:

    BleepingComputer – Microsoft blames ‘unsupported processor’ blue screens on OEM vendors:

  11. Leonard Britvolli said on August 30, 2023 at 10:33 pm

    While there may be changes or updates to the Windows 10 Store for Business and Education in the future, it is premature to conclude that it will be discontinued based solely on rumors.

  12. sembrador said on September 5, 2023 at 9:32 pm

    My advice, I left win 15 years ago. Now I’m a happy linux user (linuxmint) but there is Centos, Fedora, Ubuntu depending on your needs.

  13. EP said on September 6, 2023 at 11:55 am

    motherboard maker MSI has recently released new BIOS/firmware updates for their Intel 600 & 700 series motherboards to fix the “UNSUPPORTED_PROCESSOR” problem (Sept. 6):


  14. Raphael Benzo said on September 24, 2023 at 9:52 pm

    I try to disable the Diagnostics Tracking Service (Connected Devices Platform User Services) but it wont let me disable it, any help will be greatly appreciated.
    Tank you for your help

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