The program has been available in two different versions up until now: a free, advertisement driven version, and a Pro version which adds add-on features to the client that are not linked directly to the downloading or seeding of torrent files, but to processing these files on the local system.
The company has been in hot water ever since it offered a Bitcoin miner via its advertising program which used resources of the PC to mine for Bitcoin in the background, often without the user noticing that this was happening.
BitTorrent Inc promised then that it would move away from the bundled software monetization model, and that it started to explore other monetization options.
The new uTorrent Ad-Free plan is the result of that. There is still a free version of uTorrent available for users who don't want to pay, but it appears to ship with OpenCandy, a platform that monetizes software installations.
Windows users may get third-party offers that are unrelated to uTorrent when they install the program on their system.
The new uTorrent Ad-free version is offered for a subscription fee of $4.95 per year. It is a limited version of uTorrent Pro, as it shares the ad-free nature of the Pro version but does not come with the additional processing options of the Pro version.
For our latest development, we’re happy to introduce Ad-Free μTorrent for $4.95 USD annual subscription. This gives users the option of avoiding any and all ads in the client. It’s exciting to us because it gives users the ability to avoid advertising at 25% of the cost that it used to be – about 5 dollars a year instead of 20 dollars.
Free users of the program can subscribe to the new Ad-free version of uTorrent in two ways:
It is interesting to note that free users can remove the ads in the client without upgrading to the two new paid versions of uTorrent.
We described how this is done back in 2012, and the method works equally fine as of today.
Subscriptions seem to be the way to go in the software world these days. While they provide companies with a constant revenue stream, it is likely that the prospect of making annual payments to a company for use of a service or software does not appeal to all Internet users.
Those who want to support the makers of uTorrent, or any other program they use regularly, may prefer to make a one-time payment instead which is not supported right now.
They could in theory upgrade to uTorrent Ad-free for a year, and cancel their subscription afterwards.
Another thing to remember is that there are several BitTorrent clients out there that are equally good or maybe even better that don't cost any money.
Now You: Would you pay for an ad-free version to support the developers?Advertisement
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.