Firefox SEO Extension, Swoosty SEO Tools

Martin Brinkmann
Apr 12, 2011
Updated • Apr 19, 2012
Firefox, Firefox add-ons

SEO, or Search Engine Optimization, has become a huge part of a webmaster's day to day work. Not of all webmasters, as it is quite possible to outsource SEO to companies. But if you are a starting webmaster, or on a tight budget, you do not have much choice but to do most of the work on your own. While it is possible to ignore SEO outright and hope for the best, you can increase your chances of running a successful website with the right optimizations and monitoring.

The things that I look at first are essentials, like a page's Pagerank or Alexarank. While they have lost much of their appeal in recent years, they still are helpful in getting a first impression of a site and a site's progress over time. You simply know that something's wrong if the Pagerank drops from 6 to 4, or if the Alexa rank drops considerably.

Swoosty SEO Tools is an extension for the Firefox web browser that displays both the Pagerank and the Alexarank in the Firefox status bar so that they are visible all the time.

pagerank alexa rank

But those are just two of the features of the extension. A right-click on the menu button in the status bar displays a menu packed with additional features and options.

seo tools

The features are divided into service or search engine specific information, for instance the number of backlinks in Google, the indexed pages in Bing or the Alexa traffic details.

Links to several other services are provided, for instance to McAfee Site Advisor, GoingUp which analyzes the website or a Whois lookup.

And then you have got site specific features that are executed by the extension directly. You can take a look at a site's robots.txt, check the keyword density of a specific page, generate a link report or highlight a specific keyword or all nofollow links on the page.

The majority of features you'd expect from a SEO analysis tool are there, even though most of them are not that comfortable to reach. An option to place some of the features as icons in the status bar or in the right-click context menu would improve this considerably.

So is something missing? More direct information in the status bar, for instance a site's compete rank could be interesting for some SEOs, and a link to Google's Webmaster Tools section and maybe some Analytics services would also be nice.

Swoosty SEO Tools is nevertheless a near complete SEO tool for the Firefox web browser. You can install the add-on directly from the official Firefox add-on repository over at Mozilla.

Update: The author has removed the extension from Mozilla's Add-on repository. Check out 10 Firefox SEO extensions for alternatives.


Tutorials & Tips

Previous Post: «
Next Post: «


  1. Mike said on February 8, 2020 at 8:27 am

    INK for All is without a doubt my favorite platform. It also has WP integration. I’ve only been trying it for maybe a couple of weeks to a month. Just seeing traffic.

  2. informatique grenoble said on October 14, 2011 at 4:58 pm

    get error with goggle’s pagerank ?
    any idea of where this issue comes from ?



  3. Jonathan said on June 28, 2011 at 4:59 pm

    Swoosty is apparently not a compatible add-on for Firefox 5.0. Do you know of a comparable add-on for Firefox 5.0 that displays Google page rank and Alexa ratings?


  4. BS said on April 14, 2011 at 4:57 pm

    Thank you for this great blog. BS2

  5. Jojo said on April 12, 2011 at 8:49 pm

    I’d like to see the date at the top of your posts, as I think you used to do, instead of buried in small text way down at the bottom..

    1. Martin Brinkmann said on April 12, 2011 at 10:01 pm

      You can look at the url as an alternative.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.