In Plain English

Martin Brinkmann
Jul 7, 2009
Updated • Jan 4, 2013
Music and Video, Video, Youtube

If you have to explain a concept to someone you better make sure to match their proficiency level so that they actually understand what you are talking about. If you work in tech support you usually talk to users all the time who have little to no knowledge at all about technology. They might get confused if you use common words such as web browser, operating system or menu and it is usually required to phrase your words carefully to not confuse or irritate them in any way.

In Plain English is a video series on Youtube and the common craft website that explains concepts in plain terms so that everyone, even someone who has little to no knowledge about the concept can understand it.

Their latest video is for example explaining RSS Feeds. How would you explain RSS feeds to someone who never heard about the concept before. The videos do an excellent job of explaining these concepts in plain terms. There are basically four topics (Green, Money, Society and Technology) to chose from. The technology category contains explanations of Twitter, social media or wikis among others.

All videos are made without computers and do not show a single computer screen or hardware. You can watch all videos either on the Common Craft website or at Youtube directly.

Update: The creators of the video have disabled the embedding of the videos on third party websites. We have removed the videos as a consequence and suggest you use the direct links posted above to watch the videos on YouTube or the Common Craft website instead.

No new videos have been uploaded for the past two years and it is not really clear why that is the case. The main reason for that is likely that the makers of the videos are concentrating on pushing out contents on their own website and no longer on YouTube. you find new videos there, and also subscription plans and other monetization options such as an ebook about explanation that is sold on site.


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  1. Stefanie said on July 7, 2009 at 9:15 pm

    Very cool, Martin. Thanks for sharing this.

  2. Luciano Evaristo Guerche (Gorše) said on July 7, 2009 at 8:13 pm

    To go straight to the videos, the URLs are and

  3. Luciano Evaristo Guerche (Gorše) said on July 7, 2009 at 8:09 pm

    They are also available at and
    dotsub videos shows up legends in some languagues including brazilian portuguese.

    Luciano Evaristo Guerche (Gorše)
    Taboão da Serra, SP, Brazil

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