Instagram AI Chatbot is gearing up to be your personal assistant in DMs

Emre Çitak
Jun 7, 2023

As part of its ongoing efforts to stay at the forefront of technological trends, Meta is delving into the realm of generative texts by introducing Instagram AI Chatbot.

The company has been actively developing a suite of generative AI tools for its social media platforms, including Facebook, Instagram, and WhatsApp.

In line with this, Instagram is currently testing a new AI chatbot feature within direct messages (DMs), aiming to capitalize on emerging usage patterns and ensure it doesn't miss out on significant shifts in the tech landscape.

Exploring the Instagram AI Chatbot

The latest development in Instagram's experimentation with generative AI is an AI chat option reminiscent of Snapchat's My AI tool. This new feature, as demonstrated by app researcher Alessandro Paluzzi, allows users to engage in conversations with an AI system directly within any chat thread.

You may see Alessandro Paluzzi's post on Instagram AI Chatbot below.

By simply typing "@ai" into the chat field, users are seamlessly redirected to the AI chatbot, which is available to answer queries and provide suggestions on crafting more impactful messages.

This integration of AI responses adds a new layer of functionality to Instagram's DMs, enabling users to seek AI-powered guidance and expertise in their conversations.

Instagram AI Chatbot is here to offer new messaging options

There has been a noticeable shift in user behavior, with more conversations shifting to DMs while users post fewer Stories and feed posts compared to previous times. Instagram has been actively exploring ways to expand its messaging capabilities to meet this changing demand. By integrating the Instagram AI Chatbot, the platform aims to provide users with additional tools to enrich their DM conversations, ultimately merging with the evolving patterns of Instagram usage.

While generative AI has made strides in various domains, its integration into social applications has been relatively limited. Many implementations have focused on incorporating text-to-vision prompts or basic chatbots into the user interface. However, these use cases have yet to deliver truly transformative experiences.

Instagram AI Chatbot, while interesting, may fall into a similar category. While it may not revolutionize the platform, it serves as an important stepping stone for the integration of generative AI into everyday functionality.

Instagram AI Chatbot
Instagram AI Chatbot aligns with Meta's vision of developing AI personas for creative tools

Meta's vision for AI personas

Meta's CEO, Mark Zuckerberg, has outlined the company's vision for AI personas, emphasizing the development of creative and expressive tools in the short term.

These tools aim to assist users in various ways and facilitate engaging experiences. The incorporation of personas into Instagram's chat option represents a step towards realizing this vision.

However, the true appeal and engagement potential of AI bots embodying different personas remains to be seen.

Let's see what new possibilities Meta, which recently announced the entire Instagram algorithm, will offer to users with this innovation.


Tutorials & Tips

Previous Post: «
Next Post: «


  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.