New TikTok controversy: Understand what is Behind Bold Glamour Filter

Zakhi Mgutshini
Mar 2, 2023
Updated • Mar 2, 2023

More than 1 billion users use TikTokTikTok almost daily.  The app allows users to create discover and share short-form videos. TikTok was created by a Chinese company called ByteDance and has become one of the fastest-growing social media platforms in the world.

TikTok’s Bold Glamour Filter: Understand The Polemic Behind the Hyper-Realistic Filter

Some of the app's trend-setting content includes dance videos which sometimes become challenges,  comedy skits, and lip-syncs. TikTok has faced criticism over the years over the way it handles content moderation and user data. 

The app also has multiple filters that you can use to alter the way you look or make yourself look better or even add makeup. Recently I tried out the AI filter on the app. I felt like the AI image that was created was nothing like me and so did other users.  Some other users even came up with ways of making your AI look more like you.

Today we'll talk about the ‘Bold Makeup” filter that is also going viral on TikTok for all the wrong reasons. Some users feel some of these filters alter the way we look without us even realizing it.

On TikTok using a filter comes standard, so it's very rare to find a filter that receives backlash. Well, this week the ‘Bold Glamour’ filter took the backlash world by storm.  there are more than 7.6 million videos that have been created in just a few days using this filter. Despite this filter going viral, it felt different for some users despite the vast pool of filters on social media. 

A Look At Tiktok’s Viral Bold Glamour Filter

At first, the filter came off with people adding captions such as “this filter shows what you could look like with makeup.” It was only a matter of time before users' feelings changed as some felt the filter was too much and it should be illegal. some say the filter ruined their day and made them feel like shit. 

A Look At Tiktok’s Viral Bold Glamour Filter

Joanna Kenny an influencer who focuses on body confidence felt that this filter should come with a trigger warning. She also mentioned that the moment she removes the filter she loses a bit of self-esteem. So imagine what this filter that totally gives you a face beat could do  once you realize you look nothing like it. 

Kenny said some people argue that filters are the same as wearing a lot of makeup. She goes on to say that the look this filter creates is impossible to achieve with makeup. She also added that once the filter goes off your mental health is also affected. 

Some research conducted by dove revealed that 50% of girls believe they don't look good enough without a filter while 60% get upset when their appearance doesn't match the filter. ‘Bold Glamour’ is a misleading filter because even the greatest makeup artist would have a hard time getting you to look like it. 

Most users feel some filters are like a mask as they create an entirely different you from what the real world sees. Could the backlash on the Bold Glamour Filter be the answer to easing up on this illusionist AI and digitally generated makeup trend? We’ll have to wait and see. 


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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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