Booking.com promises to end manipulative sales practices in the EU

Martin Brinkmann
Dec 23, 2019
Internet
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If you have ever been to one of the big hotel and flight booking portals on the Internet, you may have noticed sentences like "Only 1 room like this left on our site", "other persons showed interest in this hotel in the last 24 hours", "the room is popular", or "time limited offer".

Hotel and flight booking portals like Booking.com use these to  convey a sense of urgency to people interested in finding a hotel or flight in order for them to make rash decisions.

According to a Reuters report, Booking.com will stop using manipulative sales practices in the European Union from June 16, 2020 onward.

The European Commission said on Friday that Booking.com had committed to end “manipulative techniques” on its travel site, such as time-limits for making bookings and misrepresentation of discounts.

One of the main issues that the European Commission had was that some of the information that Booking.com displayed on its site would not provide any context. The "only x rooms" message for example meant only that Booking.com could not provide any more rooms to interested users but it did not necessarily mean that the hotel itself or competing services would not have any rooms either anymore.

The European Commission noticed other practices that it considered anti-consumer. Booking.com used sales and promotions to advertise certain hotel room offers but when these ran out, it was often the case that the price would not change at all.

Changes that Booking.com will implement by June 2020 include making it clearer that the number of rooms available only reflect rooms available through Booking.com and not necessarily other portals or the hotel directly.

Other changes include stopping the practice of highlighting offers as time limit if the same price applies after the time limit expires, that discounts "represented genuine savings", that the total price is displayed in a "clear way", and to indicate whether an accommodation is offered by a private host or professional.

The Competition and Markets Authority in the UK managed to get formal commitments from six online hotel booking sites after it launched an investigation in sales practices in late 2017. The six sites, among them Booking.com, Expedia, and Trivago, "provided formal commitments to change practices on their websites which the CMA considers may be misleading consumers".

Now You: do you book hotels and flights online?

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Booking.com promises to end manipulative sales practices in the EU
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Booking.com promises to end manipulative sales practices in the EU
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Booking.com will stop using manipulative sales practices in the European Union from June 16, 2020 onward.
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Ghacks Technology News
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Comments

  1. ilev said on August 4, 2012 at 7:53 pm
    Reply

    Doesn’t Windows 8 know that www. or http:// are passe ?

    1. Martin Brinkmann said on August 4, 2012 at 7:57 pm
      Reply

      Well it is a bit difficulty to distinguish between name.com domains and files for instance.

    2. Leonidas Burton said on September 4, 2023 at 4:51 am
      Reply

      I know a service made by google that is similar to Google bookmarks.
      http://www.google.com/saved

  2. VioletMoon said on August 16, 2023 at 5:26 pm
    Reply

    @Ashwin–Thankful you delighted my comment; who knows how many “gamers” would have disagreed!

  3. Karl said on August 17, 2023 at 10:36 pm
    Reply

    @Martin

    The comments section under this very article (3 comments) is identical to the comments section found under the following article:
    https://www.ghacks.net/2023/08/15/netflix-is-testing-game-streaming-on-tvs-and-computers/

    Not sure what the issue is, but have seen this issue under some other articles recently but did not report it back then.

  4. Anonymous said on August 25, 2023 at 11:44 am
    Reply

    Omg a badge!!!
    Some tangible reward lmao.

    It sucks that redditors are going to love the fuck out of it too.

  5. Scroogled said on August 25, 2023 at 10:57 pm
    Reply

    With the cloud, there is no such thing as unlimited storage or privacy. Stop relying on these tech scums. Purchase your own hardware and develop your own solutions.

    1. lollmaoeven said on August 27, 2023 at 6:24 am
      Reply

      This is a certified reddit cringe moment. Hilarious how the article’s author tries to dress it up like it’s anything more than a png for doing the reddit corporation’s moderation work for free (or for bribes from companies and political groups)

  6. El Duderino said on August 25, 2023 at 11:14 pm
    Reply

    Almost al unlmited services have a real limit.

    And this comment is written on the dropbox article from August 25, 2023.

  7. John G. said on August 26, 2023 at 1:29 am
    Reply

    First comment > @ilev said on August 4, 2012 at 7:53 pm

    For the God’s sake, fix the comments soon please! :[

  8. Kalmly said on August 26, 2023 at 4:42 pm
    Reply

    Yes. Please. Fix the comments.

  9. Kim Schmidt said on September 3, 2023 at 3:42 pm
    Reply

    With Google Chrome, it’s only been 1,500 for some time now.

    Anyone who wants to force me in such a way into buying something that I can get elsewhere for free will certainly never see a single dime from my side. I don’t even know how stupid their marketing department is to impose these limits on users instead of offering a valuable product to the paying faction. But they don’t. Even if you pay, you get something that is also available for free elsewhere.

    The algorithm has also become less and less savvy in terms of e.g. English/German translations. It used to be that the bot could sort of sense what you were trying to say and put it into different colloquialisms, which was even fun because it was like, “I know what you’re trying to say here, how about…” Now it’s in parts too stupid to translate the simplest sentences correctly, and the suggestions it makes are at times as moronic as those made by Google Translations.

    If this is a deep-learning AI that learns from users’ translations and the phrases they choose most often – which, by the way, is a valuable, moneys worthwhile contribution of every free user to this project: They invest their time and texts, thereby providing the necessary data for the AI to do the thing as nicely as they brag about it in the first place – alas, the more unprofessional users discovered the translator, the worse the language of this deep-learning bot has become, the greater the aggregate of linguistically illiterate users has become, and the worse the language of this deep-learning bot has become, as it now learns the drivel of every Tom, Dick and Harry out there, which is why I now get their Mickey Mouse language as suggestions: the inane language of people who can barely spell the alphabet, it seems.

    And as a thank you for our time and effort in helping them and their AI learn, they’ve lowered the limit from what was once 5,000 to now 1,500…? A big “fuck off” from here for that! Not a brass farthing from me for this attitude and behaviour, not in a hundred years.

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