"Use Edge" campaign continues, disses Chrome and Firefox

Micrsoft's campaign to get Windows 10 users to give Microsoft Edge a try at least continues, this time stating that Edge is safer than the other two browsers.
First reported by Reddit user illCodeYouABrain, the new campaign tries to pursuade users on Microsoft's newest operating system Windows 10 that using Microsoft Edge is safer than other browsers.
This is not the first time that Microsoft is notifying users about the benefits of trying out Microsoft Edge. The company notified Windows 10 users previously that Edge was doing better battery-wise than Google Chrome.
Windows 10 users receive the message as an overlay popup that hovers over the Edge icon in the Windows 10 taskbar.
It states: Microsoft Edge is safer than Firefox. It blocks 21% more socially engineered malware. Learn more. A similar message is shown to Chrome users but with a smaller difference.
The data is taken from a test conducted by NSS Labs recently which saw Edge block 91.4% of phishing URLs and 99% of social engineered malware. The percentage values for Chrome were 82.4% and 85.8%, and for Firefox 81.4% and 78.3%.
Side note: NSS Labs has a long standing relationship with Microsoft. According to NSS Labs, the research was independent and not sponsored by Microsoft.
The popup notification is part of Microsoft's "Windows Tips for Windows 10" campaign which launched in early November.
According to Microsoft -- via Venture Beat -- the tips are created to "provide people with quick, easy information that can help them enhance their Windows 10 experience".
Microsoft Edge is not doing as well as Microsoft hoped it would. If you check NetMarketShare for instance, you will notice that it has a overall usage share of about 5% and is not gaining any traction. While the data covers all operating systems, it is fair to say that the current performance does not meet Microsoft's expectations for its new browser.
It is clear that the way these notifcations are pushed to Windows 10 devices is controversial.
Windows 10 users who run third-party browsers like Firefox or Chrome have done so deliberately. They have downloaded and installed the browser, and maybe pinned it to the taskbar on top of that.
It seems unlikely that Microsoft is going to convince many to switch over to Microsoft Edge with these notifications.
The main issue that users may have with the popups is not that they are displayed in first place, but that there is no clear option to block them on the system.
I suppose that there are users out there who are interested in the data, especially since it highlights areas of interest such as battery life or security.
Disable the popups
Windows 10 users who are not interested in the notifications can turn them off in the following way:
- Use the keyboard shortcut Windows-I to open the Settings app.
- Go to System > Notifications & actions.
- Locate "Get tips, tricks, and suggestions as you use Windows", and switch the preference to Off.
Tips: Click here to find out how to turn off Lock Screen ads on Windows 10, and here to turn off the Microsoft Consumer Experience.
Now You: What's your take on the latest campaign?


What mental age of reader are you targeting with the first sentence? 10?
Why not write an article on how to *avoid* upgrading from W10 to W11. Analogous to those like me who avoided upgrading from 7 to 10 for as long as possible.
If your paymaster Microsoft permits it, of course.
5. Rufus
6. Ventoy
PS. I hate reading these “SEO optimized” articles.
I used Rufus to create an installer for a 6th gen intel i5 that had MBR. It upgraded using Setup. No issues except for Win 11 always prompting me to replace my local account. Still using Win 10 Pro on all my other PCs to avoid the bullying.
bit pointless to upgrade for the sake of upgrading as you never know when you’ll get locked out because ms might suddenly not provide updates to unsupported systems.
ps…. time travelling?
written. Jan 15, 2023
Updated • Jan 13, 2023
This happens when you schedule a post in WordPress and update it before setting the publication date.
Anyone willing to downgrade to this awful OS must like inflicting themselves with harm.
I have become convinced now that anybody who has no qualms with using Windows 11/10 must fit into one of the following brackets:
1) Too young to remember a time before W10 and W11 (doesn’t know better)
2) Wants to play the latest games on their PC above anything else (or deeply needs some software which already dropped W7 support)
3) Doesn’t know too much about how computers work, worried that they’d be absolutely lost and in trouble without the “”latest security””
4) Microsoft apologist that tries to justify that the latest “features” and “changes” are actually a good thing, that improve Windows
5) Uses their computer to do a bare minimum of like 3 different things, browse web, check emails, etc, so really doesn’t fuss
Obviously that doesn’t cover everyone, there’s also the category that:
6) Actually liked W7 more than 10, and held out as long as possible before switching, begrudgingly uses 10 now
Have I missed any group off this list?
You have missed in this group just about any professional user that uses business software like CAD programs or ERP Programs which are 99% of all professional users from this list.
Linux doesn’t help anyone who is not a linux kid and apple is just a fancy facebook machine.
Microsoft has removed KB5029351 update
only from windows update though
KB5029351 is still available from the ms update catalog site
1. This update is labaled as PREVIEW if it causes issues to unintelligent people, then they shouldn’t have allowed Preview updates ot install.
2. I have installed it in a 11 years old computer, and no problems at all.
3. Making a big drama over a bluescreen for an updated labeled as preview is ridiculous.
This is probably another BS internet drama where people ran programs and scripts that modified the registry until they broke Windows, just for removing stuff that they weren’t even using just for the sake of it.
Maybe people should stop playing geeks and actually either use Windows 10 or Windows 11, but don’t try to modify things just for the sake of it.
Sometimes removing or stopping things (like defender is a perfect example) only need intelligence, not scripts or 3rd party programs that might mess with windows.
Windows 11 was a pointless release, it was just created because some of the Windows team wanted to boost sales with some sort of new and improved Windows 10. Instead, Microsoft cannot support one version well let alone two.
Windows 11 is the worst ugly shame by Microsoft ever. They should release with every new W11 version a complete free version of Starallback inside just to make this sh** OS functionally again.
motherboard maker MSI has recently released a statement regarding the “unsupported processor” blue screen error for their boards using Intel 600/700 series chipsets & to avoid the KB5029351 Win11 update:
https://www.msi.com/news/detail/MSI-On–UNSUPPORTED-PROCESSOR–Error-Message-of-Windows-11-Update-KB5029351-Preview-142215
check out the following recent articles:
Neowin – Microsoft puts little blame on its Windows update after UNSUPPORTED PROCESSOR BSOD bug:
https://www.neowin.net/news/microsoft-puts-little-blame-on-its-windows-update-after-unsupported-processor-bsod-bug/
BleepingComputer – Microsoft blames ‘unsupported processor’ blue screens on OEM vendors:
https://www.bleepingcomputer.com/news/microsoft/microsoft-blames-unsupported-processor-blue-screens-on-oem-vendors/
While there may be changes or updates to the Windows 10 Store for Business and Education in the future, it is premature to conclude that it will be discontinued based solely on rumors.
My advice, I left win 15 years ago. Now I’m a happy linux user (linuxmint) but there is Centos, Fedora, Ubuntu depending on your needs.
motherboard maker MSI has recently released new BIOS/firmware updates for their Intel 600 & 700 series motherboards to fix the “UNSUPPORTED_PROCESSOR” problem (Sept. 6):
https://www.msi.com/news/detail/Updated-BIOS-fixes-Error-Message–UNSUPPORTED-PROCESSOR–caused-BSOD-on-MSI-s-Intel-700-and-600-Series-Motherboards-142277