When Software Companies don't accept No

Martin Brinkmann
Jun 26, 2016

One of the most frustrating experience when it comes to software is how some companies won't accept no for an answer when it comes to software.

A prime example of this is how Microsoft advertises Windows 10 on devices running Windows 7 or Windows 8.

Instead of displaying a one-time dialog to users with clearly identifiable Yes, No and maybe "not now" options, it uses various tactics to push its new operating system.

Besides using various designs and layouts for the Get Windows 10 dialog, Microsoft is pushing out updates for the upgrade dialog regularly. Users who don't want Windows 10 have to block (again) those to avoid getting the PC upgraded to the operating system.

I described the practice as having the characteristics of a never-ending legal malware attack. In essence, Microsoft won't accept the user's choice (if one can be made that states no) but interprets it as not now but maybe later instead.

When Software Companies don't accept No

But Microsoft is not the only company that won't take (one) no for an answer. The following happens when you install a free Auslogics program for instance.

The installer displays the choice between express and custom installation. If you have installed software previously on Windows, you know that custom is the way to go as it will reveal any offers the developer might have slipped into the package.

In Auslogics case, it is the company's BoostSpeed application that will get installed if you select express install.

BoostSpeed is a commercial program that will be installed as a trial version on the PC if the option is not unchecked at that point.

So far so normal. Auslogics displays another screen at the end of the installation that confirms to the user that the program installed correctly.

A "run a free scan" checkbox is checked on that prompt and can be interpreted wrongly by the user depending on the program installed.

If you install Duplicate File Finder for instance, you would expect the program to scan the PC for duplicates.

The three bullet points on the page hint that it may be unrelated to the program you just installed, but only the hovering over the information icon next to the option reveals that leaving the box checked will install BoostSpeed on the system.

Then, after unchecking that box and clicking finish, you are taken to the Auslogics website where yet another offer to download BoostSpeed is presented to you in an overlay on the site.


You get three offers to install BoostSpeed, of which two may be overlooked depending on your computing experience.

Auslogics is not the only company that makes use of these tactics to get its software installed on user systems.

If Java is installed on your PC for instance, you may get third-party offers during installation or upgrades as well, and usually the same offer.

You can avoid those however as Oracle implemented an option in the settings to block those, but that requires that you know about it in first place.

Closing Words

Some users may stop using software by companies that don't value user choice or use deceptive tactics to get users to install software they have no interest in. My colleague Wayne over on Betanews removed the Auslogics program from his PC as a result for instance.

While it is relatively easy when it comes to software that you install, the case looks a bit different when it comes to the operating system.

Windows 7 and 8 users cannot just stop using the operating system, at least not easily. While the installation of Linux may be an option, it is something that many users shy away from for various reasons.

I don't mind offers when it comes to the installation or upgrading of software on Windows. What I dislike is if deception is used to get users to install these offers, and when companies won't accept the first no for an answer.

Now You: What's your experience with this?

When Software Companies don't accept No
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When Software Companies don't accept No
The article looks at how some software companies won't accept no when it comes to the installation or upgrading of software on Windows.
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  1. Dan Donx said on January 15, 2023 at 10:29 am

    What mental age of reader are you targeting with the first sentence? 10?

    Why not write an article on how to *avoid* upgrading from W10 to W11. Analogous to those like me who avoided upgrading from 7 to 10 for as long as possible.

    If your paymaster Microsoft permits it, of course.

  2. Dexter said on January 15, 2023 at 11:14 am

    5. Rufus
    6. Ventoy

    PS. I hate reading these “SEO optimized” articles.

    1. cdr said on January 15, 2023 at 3:32 pm

      I used Rufus to create an installer for a 6th gen intel i5 that had MBR. It upgraded using Setup. No issues except for Win 11 always prompting me to replace my local account. Still using Win 10 Pro on all my other PCs to avoid the bullying.

  3. sv said on January 15, 2023 at 6:40 pm

    bit pointless to upgrade for the sake of upgrading as you never know when you’ll get locked out because ms might suddenly not provide updates to unsupported systems.

    ps…. time travelling?
    written. Jan 15, 2023
    Updated • Jan 13, 2023

    1. Martin Brinkmann said on January 16, 2023 at 5:49 am

      This happens when you schedule a post in WordPress and update it before setting the publication date.

  4. Anonymous said on January 16, 2023 at 8:24 am

    Anyone willing to downgrade to this awful OS must like inflicting themselves with harm.

  5. basingstoke said on January 16, 2023 at 11:18 am

    I have become convinced now that anybody who has no qualms with using Windows 11/10 must fit into one of the following brackets:

    1) Too young to remember a time before W10 and W11 (doesn’t know better)

    2) Wants to play the latest games on their PC above anything else (or deeply needs some software which already dropped W7 support)

    3) Doesn’t know too much about how computers work, worried that they’d be absolutely lost and in trouble without the “”latest security””

    4) Microsoft apologist that tries to justify that the latest “features” and “changes” are actually a good thing, that improve Windows

    5) Uses their computer to do a bare minimum of like 3 different things, browse web, check emails, etc, so really doesn’t fuss

    Obviously that doesn’t cover everyone, there’s also the category that:

    6) Actually liked W7 more than 10, and held out as long as possible before switching, begrudgingly uses 10 now

    Have I missed any group off this list?

    1. Heinz Strunk said on September 19, 2023 at 3:57 pm

      You have missed in this group just about any professional user that uses business software like CAD programs or ERP Programs which are 99% of all professional users from this list.

      Linux doesn’t help anyone who is not a linux kid and apple is just a fancy facebook machine.

  6. ilev said on August 24, 2023 at 7:34 pm

    Microsoft has removed KB5029351 update

    1. EP said on August 24, 2023 at 9:21 pm

      only from windows update though
      KB5029351 is still available from the ms update catalog site

  7. Anonymous said on August 24, 2023 at 11:05 pm

    1. This update is labaled as PREVIEW if it causes issues to unintelligent people, then they shouldn’t have allowed Preview updates ot install.

    2. I have installed it in a 11 years old computer, and no problems at all.

    3. Making a big drama over a bluescreen for an updated labeled as preview is ridiculous.

    This is probably another BS internet drama where people ran programs and scripts that modified the registry until they broke Windows, just for removing stuff that they weren’t even using just for the sake of it.
    Maybe people should stop playing geeks and actually either use Windows 10 or Windows 11, but don’t try to modify things just for the sake of it.

    Sometimes removing or stopping things (like defender is a perfect example) only need intelligence, not scripts or 3rd party programs that might mess with windows.

  8. john said on August 24, 2023 at 11:17 pm

    Windows 11 was a pointless release, it was just created because some of the Windows team wanted to boost sales with some sort of new and improved Windows 10. Instead, Microsoft cannot support one version well let alone two.

    1. John G. said on August 25, 2023 at 12:08 pm

      Windows 11 is the worst ugly shame by Microsoft ever. They should release with every new W11 version a complete free version of Starallback inside just to make this sh** OS functionally again.

  9. EP said on August 25, 2023 at 3:10 pm

    motherboard maker MSI has recently released a statement regarding the “unsupported processor” blue screen error for their boards using Intel 600/700 series chipsets & to avoid the KB5029351 Win11 update:

  10. EP said on August 29, 2023 at 7:32 pm

    check out the following recent articles:

    Neowin – Microsoft puts little blame on its Windows update after UNSUPPORTED PROCESSOR BSOD bug:

    BleepingComputer – Microsoft blames ‘unsupported processor’ blue screens on OEM vendors:

  11. Leonard Britvolli said on August 30, 2023 at 10:33 pm

    While there may be changes or updates to the Windows 10 Store for Business and Education in the future, it is premature to conclude that it will be discontinued based solely on rumors.

  12. sembrador said on September 5, 2023 at 9:32 pm

    My advice, I left win 15 years ago. Now I’m a happy linux user (linuxmint) but there is Centos, Fedora, Ubuntu depending on your needs.

  13. EP said on September 6, 2023 at 11:55 am

    motherboard maker MSI has recently released new BIOS/firmware updates for their Intel 600 & 700 series motherboards to fix the “UNSUPPORTED_PROCESSOR” problem (Sept. 6):


  14. Raphael Benzo said on September 24, 2023 at 9:52 pm

    I try to disable the Diagnostics Tracking Service (Connected Devices Platform User Services) but it wont let me disable it, any help will be greatly appreciated.
    Tank you for your help

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