Windows 10 Anniversary Update brings more promoted apps

Martin Brinkmann
May 14, 2016
Updated • Jul 5, 2017
Windows, Windows 10
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38

When Microsoft launched Windows 10, it did so mostly with company created applications. These applications, from Mail and Photos to obscure apps like 3D Builder were all listed under all apps in the start menu, and many of them were also highlighted in the start menu as tiles as well.

Next to that were five promoted applications which, except for Minecraft, had no ties to Microsoft and were produced by other companies.

The apps in question were Twitter, Flipbook, Photoshop Express, Minecraft and Candy Crush Soda Saga.

Only Candy Crush Soda Saga came installed while the remaining apps linked to Windows Store where the app or game could be downloaded from.

The default start menu layout and application composition is created for every new user account on a Windows 10 system, even on systems running Pro and Enterprise editions.

The main reason why Microsoft highlights promoted apps in the start menu is to introduce users of the operating system to apps and Windows Store.

It is easy enough to remove those applications from the system by right-clicking on tiles and selecting the uninstall option that appears.

Only Candy Crush Soda Saga is uninstalled while the linked tiles are removed immediately from the start menu instead.

Administrators who do not want promoted applications to be displayed on systems they manage can disable the Microsoft Consumer Experience.

While that option will remain when Microsoft launches the Windows 10 Anniversary Update in July 2016, promoted applications will be doubled (PDF document link).

This means basically that users who install Windows 10 with the Anniversary Update anew, or upgrade their systems to that version of Windows 10 from an earlier version of Windows, will see 10 promoted apps in the start menu instead of just five.

Microsoft has not revealed yet which applications it will feature in the start menu, only that the count will be doubled and that tiles for Microsoft's own apps will be reduced from 17 to 12.

It is likely that the majority of promoted apps will be listed as links and not come pre-installed with the operating system. This is not only done to keep the installation size low, but also to direct users to Windows Store so that they are exposed to it.

Judging from the current selection of promoted applications, it seems likely that Microsoft will add apps like Facebook or Netflix showcased in the start menu of the next version of the Windows 10 operating system.

That's not necessarily a bad choice considering that these applications are very popular and probably more popular than some of the first party applications that Microsoft showcases currently on the start menu.

It depends largely on the type of apps though that Microsoft decides to showcase there.

Now You: If you use Windows 8 or 10, do you use apps?

Summary
Windows 10 Anniversary Update brings more promoted apps
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Windows 10 Anniversary Update brings more promoted apps
Description
Microsoft revealed recently that it plans to double the number of promoted applications that the Windows 10 operating system ships with.
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Ghacks Technology News
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Comments

  1. Dan Donx said on January 15, 2023 at 10:29 am
    Reply

    What mental age of reader are you targeting with the first sentence? 10?

    Why not write an article on how to *avoid* upgrading from W10 to W11. Analogous to those like me who avoided upgrading from 7 to 10 for as long as possible.

    If your paymaster Microsoft permits it, of course.

  2. Dexter said on January 15, 2023 at 11:14 am
    Reply

    5. Rufus
    6. Ventoy

    PS. I hate reading these “SEO optimized” articles.

    1. cdr said on January 15, 2023 at 3:32 pm
      Reply

      I used Rufus to create an installer for a 6th gen intel i5 that had MBR. It upgraded using Setup. No issues except for Win 11 always prompting me to replace my local account. Still using Win 10 Pro on all my other PCs to avoid the bullying.

  3. sv said on January 15, 2023 at 6:40 pm
    Reply

    bit pointless to upgrade for the sake of upgrading as you never know when you’ll get locked out because ms might suddenly not provide updates to unsupported systems.

    ps…. time travelling?
    written. Jan 15, 2023
    Updated • Jan 13, 2023

    1. Martin Brinkmann said on January 16, 2023 at 5:49 am
      Reply

      This happens when you schedule a post in WordPress and update it before setting the publication date.

  4. Anonymous said on January 16, 2023 at 8:24 am
    Reply

    Anyone willing to downgrade to this awful OS must like inflicting themselves with harm.

  5. basingstoke said on January 16, 2023 at 11:18 am
    Reply

    I have become convinced now that anybody who has no qualms with using Windows 11/10 must fit into one of the following brackets:

    1) Too young to remember a time before W10 and W11 (doesn’t know better)

    2) Wants to play the latest games on their PC above anything else (or deeply needs some software which already dropped W7 support)

    3) Doesn’t know too much about how computers work, worried that they’d be absolutely lost and in trouble without the “”latest security””

    4) Microsoft apologist that tries to justify that the latest “features” and “changes” are actually a good thing, that improve Windows

    5) Uses their computer to do a bare minimum of like 3 different things, browse web, check emails, etc, so really doesn’t fuss

    Obviously that doesn’t cover everyone, there’s also the category that:

    6) Actually liked W7 more than 10, and held out as long as possible before switching, begrudgingly uses 10 now

    Have I missed any group off this list?

    1. Heinz Strunk said on September 19, 2023 at 3:57 pm
      Reply

      You have missed in this group just about any professional user that uses business software like CAD programs or ERP Programs which are 99% of all professional users from this list.

      Linux doesn’t help anyone who is not a linux kid and apple is just a fancy facebook machine.

  6. ilev said on August 24, 2023 at 7:34 pm
    Reply

    Microsoft has removed KB5029351 update

    1. EP said on August 24, 2023 at 9:21 pm
      Reply

      only from windows update though
      KB5029351 is still available from the ms update catalog site

  7. Anonymous said on August 24, 2023 at 11:05 pm
    Reply

    1. This update is labaled as PREVIEW if it causes issues to unintelligent people, then they shouldn’t have allowed Preview updates ot install.

    2. I have installed it in a 11 years old computer, and no problems at all.

    3. Making a big drama over a bluescreen for an updated labeled as preview is ridiculous.

    This is probably another BS internet drama where people ran programs and scripts that modified the registry until they broke Windows, just for removing stuff that they weren’t even using just for the sake of it.
    Maybe people should stop playing geeks and actually either use Windows 10 or Windows 11, but don’t try to modify things just for the sake of it.

    Sometimes removing or stopping things (like defender is a perfect example) only need intelligence, not scripts or 3rd party programs that might mess with windows.

  8. john said on August 24, 2023 at 11:17 pm
    Reply

    Windows 11 was a pointless release, it was just created because some of the Windows team wanted to boost sales with some sort of new and improved Windows 10. Instead, Microsoft cannot support one version well let alone two.

    1. John G. said on August 25, 2023 at 12:08 pm
      Reply

      Windows 11 is the worst ugly shame by Microsoft ever. They should release with every new W11 version a complete free version of Starallback inside just to make this sh** OS functionally again.

  9. EP said on August 25, 2023 at 3:10 pm
    Reply

    motherboard maker MSI has recently released a statement regarding the “unsupported processor” blue screen error for their boards using Intel 600/700 series chipsets & to avoid the KB5029351 Win11 update:
    https://www.msi.com/news/detail/MSI-On–UNSUPPORTED-PROCESSOR–Error-Message-of-Windows-11-Update-KB5029351-Preview-142215

  10. EP said on August 29, 2023 at 7:32 pm
    Reply

    check out the following recent articles:

    Neowin – Microsoft puts little blame on its Windows update after UNSUPPORTED PROCESSOR BSOD bug:
    https://www.neowin.net/news/microsoft-puts-little-blame-on-its-windows-update-after-unsupported-processor-bsod-bug/

    BleepingComputer – Microsoft blames ‘unsupported processor’ blue screens on OEM vendors:
    https://www.bleepingcomputer.com/news/microsoft/microsoft-blames-unsupported-processor-blue-screens-on-oem-vendors/

  11. Leonard Britvolli said on August 30, 2023 at 10:33 pm
    Reply

    While there may be changes or updates to the Windows 10 Store for Business and Education in the future, it is premature to conclude that it will be discontinued based solely on rumors.

  12. sembrador said on September 5, 2023 at 9:32 pm
    Reply

    My advice, I left win 15 years ago. Now I’m a happy linux user (linuxmint) but there is Centos, Fedora, Ubuntu depending on your needs.

  13. EP said on September 6, 2023 at 11:55 am
    Reply

    motherboard maker MSI has recently released new BIOS/firmware updates for their Intel 600 & 700 series motherboards to fix the “UNSUPPORTED_PROCESSOR” problem (Sept. 6):

    https://www.msi.com/news/detail/Updated-BIOS-fixes-Error-Message–UNSUPPORTED-PROCESSOR–caused-BSOD-on-MSI-s-Intel-700-and-600-Series-Motherboards-142277

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