How to disable interest-based advertisement on Facebook

Martin Brinkmann
Nov 28, 2014
Updated • Jan 4, 2018
Companies, Facebook
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Advertising companies have various methods at their disposal to display advertisement to web users. The best, from a business perspective, is to know as much as possible about a user to display ads catered to potential interests.

If a user visits a lot of car sites, then car ads may be the way to go. This level of understanding can only be achieved by tracking users on the Internet.

Advertisers need to know which sites are visited by the user and which apps are being used to create a profile of that user that is then being a deciding factor in displaying ads to that user.

Some services and advertisers let you opt-out of that. Opting out does not mean that ads won't be displayed anymore but that information about your activities on the web are not used anymore to display ads.

So, instead of seeing car ads all over the place because you have visited car sites in the past, you may see other types of ads based on your location in the world and other data that advertisers have at their disposal.

Facebook and its partners use interest based ads by default. It is possible to disable those interest-based ads on Facebook and third-party sites by opting-out.

Opting-out is not account based but based on cookies. Facebook is a partner of several services that allow you to opt-out from behavioral advertising.

facebook interest based ads

To opt out of interest-based ads on Facebook visit one of the following websites and select Facebook (and others if you like) from the list of participating companies that allow you to opt-out.

If you select the US website a list of participating companies is displayed. Select Facebook from the list and any other company that you want to include as well.

Hit the submit your choices button afterwards to set the cookie on your system that indicates to the selected services that you have opted-out.

Facebook picks up on that on the device, browser or app that you are using and will apply it to all other apps and devices you run it on.

This means that you have to make the selection only once to have it applied to all your devices.

According to Facebook, mobile users should be able to use the app settings to opt-out as well but that does not seem to be available right now and is likely still being rolled out to all devices and accounts.

Summary
How to disable interest-based advertisement on Facebook
Article Name
How to disable interest-based advertisement on Facebook
Description
The tutorial walks you through the steps of opting-out of interested-based advertisement on Facebook and on third-party partner sites.
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Comments

  1. The Dark Lady said on July 9, 2023 at 11:19 am
    Reply

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, https://www.ghacks.net/2023/03/31/whats-gif-explanation-and-how-to-use-it/#comment-4562919 (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

    1. E. Fromme said on September 29, 2023 at 1:32 pm
      Reply

      EMRE ÇITAK posts are useless because they are fraught with inaccuracies and are irrelevant.

  2. KeZa said on August 17, 2023 at 5:58 pm
    Reply

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong.. https://www.youtube.com/watch?v=4IYl1sTIOHI

  3. Database failure said on August 18, 2023 at 5:21 pm
    Reply

    Martin, [#comment-4569908] is only meant to be in: [https://www.ghacks.net/2023/07/09/how-to-send-gifs-on-iphone-two-different-ways/]. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm
    Reply

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am
    Reply

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

    1. Howard Allan Pearce Jones said on October 1, 2023 at 4:28 am
      Reply

      Rreedom of Association is one of our most important rights. Some people think it’s Freedom, but no, I say Rreedom is far more important. There are many STATE-MANDATED associations that save jobs, that’s right MANDATED. I can’t name any of them, but rest assured they are bad, because saving jobs are bad, and people having jobs leads to dictatorship!!! Anyone who disagrees is too radical for Ghacks maybe, because I’m not sure.

  6. owl said on September 7, 2023 at 9:50 am
    Reply

    @The Dark Lady,
    @KeZa,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current ghacks.net is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, ghacks.net has changed in quality.
    >> ghacks.net/2023/09/02/microsoft-is-removing-wordpad-from-windows/#comment-4573130
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    >> ghacks.net/2023/08/31/in-windows-11-the-line-between-legitimate-and-adware-becomes-increasingly-blurred/#comment-4573117
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin: ghacks.net##.hentry,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))
    >> ghacks.net/2023/09/01/windows-11-development-overview-of-the-august-2023-changes/#comment-4573033

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.
    >> github.com/martinrotter/rssguard#readme

  7. Anonymous said on September 14, 2023 at 6:41 pm
    Reply

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm
    Reply

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

  9. sean conner said on September 27, 2023 at 6:21 am
    Reply
  10. Sherry Grant said on September 29, 2023 at 7:47 pm
    Reply

    What does this article about Musk/Tesla have to do with computing, devices, phones?
    More irelevant filler.

  11. Anonymous said on September 29, 2023 at 8:47 pm
    Reply

    yeah sure… they are always the victims and it is only against them ????

    Believe them 100% and never question anything. This lawsuit sounds like the type you heard when people were eating batteries.

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