How to delete websites on Google Analytics

Martin Brinkmann
Dec 23, 2013

Google Analytics is a service by Google for webmasters who want to track the traffic, conversions and other metrics in regards to sites that they add to the service.

The service highlights where visitors come from, what they do on the site, and how they leave it again among other things.

Recently, Google has started to interlink some of its services together. If you are using Google Analytics, you can link the account to your Google Webmaster account to get additional information about the placement in Google's search engine. You can also link it to Adsense to reveal information about clicks and earnings right in Google Analytics.

You can add as many websites to Google Analytics as you like, and either group them together, or create individual groups for each of them.

Tip: If you ever plan to sell a property, create a group for each website that you add to the service, as it is the only way to transfer it to a new owner. If you have grouped multipled domains in a single group, you cannot just transfer one of the domains to a new owner.

Earlier this year, I sold one of the sites that I bought as an investment. I sold it for a healthy profit if you take into account that it also earned money during the two or so years that it was under my wings.

Some days ago I decided to remove it from Google Analytics, as there was no reason to keep it up any longer there. Since it was lumped together with other sites, I could not transfer the data to the new owner. We agreed that I would keep the data up for the time being so that it could be accessed by the company that bought the site.

Delete websites on Google Analytics

Select View Settings

It took me a while to find out how to delete websites or projects on Google Analytics. What you need to do is the following:

  1. Open the main Google Analytics website and sign in to your account.
  2. You see a listing of all groups and websites that you have added to the service.
  3. Click on Admin in the upper right corner of the screen.
  4. Select the account that you want to manage.
  5. Google displays all properties -- aka domains -- that you have added to the account here.
  6. Select the domain that you want to remove from Google Analytics.
  7. It is now displayed under Property and View.
  8. Click on View Settings under View.
  9. Scroll all the way down until you find "Delete View" in the right bottom corner of the screen.
  10. Click on it to terminate the account.
  11. A warning is displayed: "You are about to delete the view xxx. Once deleted, view data is not recoverable. Are you sure you want to delete this view?"
  12. Click on Delete view to continue.
Confirm deletion

The warning indicates that all data that was accumulated over the time the analytics script was running on the property will be deleted when you delete the view.


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  1. vural said on April 9, 2014 at 7:08 pm

    Thank you so much

  2. sagar nandwani said on December 23, 2013 at 3:06 pm

    I am having a major problem as there is no gear wheel icon in the orange toolbar at the top of my Analytics page – only a help button – and I have no way of deleting a couple of websites that I no longer manage!

    I have 25 listed URLs and that apparently is the maximum quota allowed. So I am unable to add my new websites!

    Please help!

    1. Martin Brinkmann said on December 23, 2013 at 3:13 pm

      You need to click on Admin, I did not mention any gear wheel icon.

  3. Rowan Gonzalez said on December 23, 2013 at 3:03 pm

    Thanks for the info! :-) It really surprised me how hard it seemed to find to simply delete a website from Google Analytics. I even deleted the wrong one somehow first… thereby having erased all the data of the wrong site… but well… we learn from mistakes.

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