Google +1 Button, Social Sharing Similar To Facebook Like

Martin Brinkmann
Mar 30, 2011
Updated • Jun 16, 2012

Google just made an announcement on the Google Webmaster Central blog that they will start introducing a +1 button to Google Search and as a button for websites. Google +1 seems awfully similar to Facebook Like. It is a social sharing button that logged in Google users can click on to recommend a service, ad or website. The friends of the Google user who +1'd the link may now see that their contact or friend recommended the link.

The only difference to Facebook Like is the fact that it will be integrated in the Google search results and search ads. Google's intention is to make search more relevant, or personally relevant, with the help of the +1 button.

A short demonstration video has been made that demonstrates the +1 Button's functionality and features.

The +1 button will appear next to a search results or search ads title, a very prominent position which indicates that Google has high hopes for the new feature.

google +1 button

Contacts of the user will see the recommendation below the search result or search ad. It is likely that the +1 display will get truncated when a certain recommendation counts is exceeded.

google +1d -this

Google plans to offer a +1 button for webmasters as well who can put the button on their websites. This is similar to the Facebook like button. Google notes that they will "start to look at +1’s as one of the many signals [that they] use to determine a page’s relevance and ranking".

Since it seems clear that +1 will be used as a ranking signal, it is very likely that the feature will get abused quickly by webmasters.

For now, Google's +1 button is a nearly identical copy of Facebook's Like feature. Expect to see lots of +1 buttons on websites in the coming weeks.

The +1 feature will be rolled out first on and at a later time to other localized Google search properties. Buttons for webmasters will be made available over the coming weeks. The +1 webmaster website has a form where webmasters can enter their email address to receive a notification once it has been published. (via)

Update: you can join the fray right now over at Google Experimental Search

recommend this page


Tutorials & Tips

Previous Post: «
Next Post: «


  1. Paolo Pomponi said on April 15, 2011 at 5:21 pm

    Fax sent on 15 April 2011 to Google Inc.: Subject: Google +1 Button concept: fraud.

  2. Paolo Pomponi said on April 9, 2011 at 5:33 pm

    The prove that +1 Google Button is Stolen as well Copied concept.

  3. Transcontinental said on March 31, 2011 at 2:08 pm

    Point #1 is “Hope there won’t be abuses.” as Migg wrote above.
    Point #2 is “Do you really like and do everything that your friend’s recommend? ” as Martin asked
    Point #3 could be [1) blended with (2), and I believe that is the whole equation of mass manipulation.

    Nowadays more and more people are motivated by what other people use, like, say they use or like anyway, and one can easily imagine the vector of manipulation this represents. Funny to observe how more and more inquiries ask not “what is your taste?” or “what is the answer?”, but “what do you think most people like?” — Freedom my friends is not what I say, it is your liberty to think by yourselves and to behave consequently.

    True also, I recall someone who answered me “And what if I want to be manipulated?” — True, it’s a choice; I mean, I hope it always is.

  4. Damien said on March 31, 2011 at 10:55 am


    google pretending to be more smart in serp are just trying to get masses in social network. How would effect the serp depends how google will be able to filter the spam.
    apparently google is not really able to filter enought


  5. Transcontinental said on March 31, 2011 at 9:15 am

    Fortunately scripts will as soon be provided to remove this +1 nonsense as they remove other web fakes :)

  6. Miggs said on March 31, 2011 at 5:44 am

    The only difference to Facebook Like is the fact that it will be integrated in the Google search results and search ads.

    No, that’s not only a difference, that’s all it is about. I simply don’t get it. How do you people just see a Facebook like? The purpose is entirely different. We all know the internet is full o junk. Ratings from users will make our searches better. I’m sick of engines and algorithms that try to determine what I’m looking for. The community is the best advisor. Best rated places will get in front. I’m very excited about this idea. Hope there won’t be abuses.

    1. Martin Brinkmann said on March 31, 2011 at 9:31 am

      Miggs, I think you see this in a to positive light. Do you really like and do everything that your friend’s recommend? Never been disappointed when a friend recommended a movie or music? What about medical problems. Your friends may recommend something to you, but that does not necessarily mean that it is the best piece of content on that subject on the web.

  7. anona_tossr said on March 31, 2011 at 2:41 am

    Guess this means I’ll have to install another adblock filter soon. Also, this seems an easier way for those silly little “Internet pranksters” to game search results.

    Just thankful that there are brilliant people who create various means of removing these annoyances from our Internets.

  8. TRY said on March 30, 2011 at 11:27 pm

    Typical Google innovation to act smart against FB.
    This is yet one their dirty tactic of personalizing their users and then serving more related ads to them.
    I not going to fall for this abuse of users privacy.


    1. anona_tossr said on March 31, 2011 at 2:36 am


      1. Kris said on September 6, 2011 at 1:54 am


Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.