Google changed the clickzones of their Adsense ad units and most webmasters are reporting decreases in their ad unit click through rate and revenue. Many have seen a decrease between 1-2% in click through rate which reduced the earnings by a figure between 30-70%.
It is too early to really say if this will turn out to be a lasting effect or if advertisers in turn will spend more money which results in higher earnings per click. I'm a bit skeptic that advertisers will really increase their bids on keywords and have the feeling that this drop will remain as it is for a very long time.
Several webmasters already decided to move away from Adsense to use other ways of monetizing their website. This is unfortunately not an option for many.
I compiled a list of tips that might help in this situation:
Feel free to add additional tips and alternatives to Adsense. I would also be interested in your observations.Advertisement
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.