Copying bought music is stealing!
That is at least what Jennifer Pariser, the head of litigation for Sony BMG, said when questioned in court about her music piracy understanding. I think that this is one of the main reasons why the Music Industry is doing so badly. Their view collides with the demand of the consumers.
We want easy access to music. Want to play it at home, in our car, in our mp3 players, Walkmans, Stereo Recorders and everywhere else we like. They want us to pay for every device that we play the music on. You've got a car, a mp3 player and a home computer ? Pay three times for the new record of your favorite artist.
This is in my opinion the number one reason why the Music Industry is doing so badly these days. They don't want to understand what their customers want. They surely know what we want but they stick with their old, oppressive system without taking advantage of the new possibilities.
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." Making "a copy" of a purchased song is just "a nice way of saying 'steals just one copy'," she said.
Lets remember that we are not talking about stealing music, at least not from my point of view. If I purchase something I would like to be free to use it anyway I want. It simply does not make sense to pay multiple times for a record only to be able to listen to it in all of your places using all your purchased devices.
My prediction is that the Music Industry is going down if they do not change their attitude and business model. And no, this does not mean to increase prices for digital downloads. This means, give us what we want. Make us happy and your business will thrive.
Support Online Radio instead of fighting it. Support independent online services that introduce new concepts instead of ignoring them. Understand that times are changing and that music itself has to compete against several other entertainment sectors such as movies, mobile phones and games.