It seems that the big three, that is Google, Yahoo and Microsoft, always have to compete with each other. When someone introduces a new feature, it is very likely that the other two companies are going to announce a similar feature that is just a tad better than the feature that one of the other major players announced before.
It seems that companies are now racing to provide users with the largest amount of email storage. Microsoft has a storage limit of 2 Gigabytes for their users while Google has currently a limit of 2,8 Gigabytes. Yahoo decided to accept the challenge and give the competition something to choke on: It accounts today that it will offer unlimited email storage to all of its users in the near future.
As someone who has seen to many unlimited deals in the past I'm a little bit cautious about that announcement. Let us take a little example here. Yahoo has currently around 250 million users that use their mail service. Worst case for Yahoo would be if nearly all of its users decided to use Yahoo Mail to send and store large files such as holiday videos, presentations and high res pictures.
Let us assume 1 Gigabyte per month per user which would mean that Yahoo would need 250000 Terabytes of storage space to keep up with the demands of their users. It is however pretty unrealistic that all users will upload 1 Gigabyte per month though.
There are surely many dead accounts and some use it for normal mails only. It remains to be seen if users will really change how they use the account based on the storage increase, or if there won't be any large increase in usage just because of it.
It will also be interesting to see how Yahoo will react if a user will make extensive use of the storage. The past has shown that companies do not like that at all.Google for instance bans users temporary who upload more than 1 gigabyte to Gmail in a short time. John Cramer, Yahoo Vice-President of mail, put it that way: "We are comfortable that our users are far under 1 gigabyte, on average"
Two countries are excluded from the deal: China and Japan. The new service is supposed to go live this June.Advertisement
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.