ChatGPT takes the wheel at DS Automobiles

Emre Çitak
Oct 24, 2023

Technology continues to redefine the way we live and interact with our surroundings, the automotive industry isn't one to be left behind. DS Automobiles, a company owned by Stellantis, has recently made a groundbreaking announcement that's set to change the way we communicate with our vehicles.

DS Automobiles has joined the ranks of automakers recognizing the potential of AI. ChatGPT, known for its versatility and wide-ranging knowledge, will be at the heart of DS vehicles.

With the DS IRIS SYSTEM, you can initiate conversations with your car, making it an intelligent companion on the road. Whether you're inquiring about tourist destinations, asking for art recommendations at a museum, creating a quiz, or crafting a children's story, the AI is at your service.

Olivier François, Head of DS Automobiles announces the integration with the following words:

''Our mission at DS is to provide our customers with a unique onboard experience. As pioneers in the integration of ChatGPT into the automotive world, we are making a generative artificial intelligence that is fluid, intuitive and immersive accessible, transforming every trip into a unique journey. It is a high-tech revolution with unlimited potential that is part of one of the greatest 21st century societal transformations''.

DS IRIS vehicles ChatGPT
DS IRIS-supported vehicles will now be powered by ChatGPT

What can ChatGPT change in an automobile?

ChatGPT is no stranger to us; it's the AI chatbot that has been making waves in various applications, from answering questions online to providing customer support. But DS Automobiles has taken this technology a step further by incorporating ChatGPT right into their vehicles.

Imagine having a conversation with your car, asking it to adjust the temperature, play your favorite music, or even find the nearest coffee shop. This integration brings AI chatbots out of our smartphones and into the driver's seat.

DS Automobiles' integration of ChatGPT in its vehicles is designed to make the driving experience safer, more convenient, and enjoyable. Using natural language processing, the AI chatbot can understand voice commands and engage in meaningful conversations with the driver.

Voice commands have become commonplace in modern cars, but DS Automobiles takes it a step further. To engage with the DS IRIS SYSTEM, you simply say, "OK IRIS" or use a button on the steering wheel. This keeps drivers' eyes on the road and hands on the wheel while allowing for meaningful, hands-free interactions.

Read alsoOpenAI introduces ChatGPT integrated DALL-E 3.

''Pilot'' phase starts soon

To assess the customer experience, DS Automobiles has initiated a pilot phase, offering "SoundHound AI powered by ChatGPT" to the first 20,000 requests. During a limited period, the integration of ChatGPT with DS IRIS SYSTEM comes at no extra cost for subscribers.

This groundbreaking technology may soon expand its horizons to other brands within the Stellantis group, potentially changing the way we interact with cars across the globe.

Featured image credit: DS Automobiles.


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  1. Tony said on October 25, 2023 at 4:39 am

    All is good and well until it starts hallucinating.

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