Vivaldi 2.6 will block abusive advertisement by default
Vivaldi Technologies is working hard on getting Vivaldi 2.6 out to the browser's stable channel. The most recent Vivaldi 2.6 snapshot introduces several new features in the browser including one that will block abusive advertisement practices by default.
Vivaldi, which is based on Chromium, uses the same blocklist that Google uses for its Chrome web browser.
Most ad-blockers make no distinction between different types of advertisement or how it is served. There are some solutions that allow some ads to pass through, AdBlock Plus being the prime example with its acceptable ads initiative, and Google's implementation follows a similar methodology. Instead of blocking all ads, Google, an advertising company first and foremost, blocks only some ads in Chrome based on certain criteria.
On desktop for example, popup ads or auto-playing video ads get blocked, and so is content or advertisement that Google considers abusive.
Vivaldi 2.6 and abusive experience protections
Vivaldi 2.6 will block advertisement that is considered abusive. The browser uses Google's blocklist to make the determination. Google lists the following experiences as abusive at the time of writing:
- Fake Messages, e.g. warnings or system dialogs.
- Unexpected click areas, e.g. non-visible page elements.
- Misleading site behavior, e.g. ads that use play buttons or next arrows.
- Browser history manipulation, e.g. when sites inject content into the history.
- Social engineering, e.g. ads that try to steal personal information or try to trick users.
- Auto redirect, e.g. sites that redirect users without action from the user.
- Mouse pointer, e.g. content that resembles a clicking mouse pointer to get users to interact with it.
- Malware or unwanted software, sites that host, promote, or link to malware or unwanted software.
Vivaldi's developers could not just use Google's implementation because the blocklist that Chrome uses was not provided to the developers in the same way that Chrome uses it. The Vivaldi developers maintain a copy of the blocklist on the Vivaldi servers, and it is that copy that the browser uses to block abusive advertisement experiences.
Vivaldi Technologies has no control over the list, however. It is created and maintained by Google. Vivaldi users may disable the new feature in the following way once Vivaldi 2.6 lands:
- Select Vivaldi Menu > Tools > Settings, or use Alt-P to open the Preferences using the shortcut.
- Switch to the Privacy section.
- Remove the checkmark from Block ads on abusive violating sites. This turns the functionality off in the Vivaldi browser.
You can download the Vivaldi 2.6 snapshot directly from the Vivaldi website for all supported versions of the web browser.
Vivaldi protecting users against abusive experiences is a welcome addition. Users who don't want to be exposed to any ads can still use ad-blockers to block these.
Now You: What is your take on the development?Advertisement