Turn off video autoplay in Microsoft Store

Martin Brinkmann
Nov 5, 2017

Microsoft Store is the main hub of the Windows operating system to download apps and games, and make purchases.

Some apps and games, but mostly games, play videos automatically when you open their Store page. The game Kholat does so for instance when you open it in Microsoft's Store (but not when you open the store page in a browser of your choice).

While some Windows Store users may find that useful, others may find it distracting. The video plays automatically when you open the Store page; you need to click on the video to pause playback, or let the video run its course as it will stop automatically when that happens.

The most recent version of Microsoft Store comes with a preference that you may use to toggle the video autoplay behavior. Basically, what it allows you to do is turn off the feature so that videos don't autoplay anymore when you open apps or games with autoplaying videos in the Store.

Note: Disabling autoplaying videos won't turn off the background videos that play when you open TV shows or movies in the Microsoft Store. These background videos continue to play, and there is no option available to turn this off currently.

microsoft store turn off video autoplay

Here is how you turn off autoplaying videos in the Microsoft Store (note that you need to have version 11710.1000.94.0 or higher for that).

  1. Open the Microsoft Store application on the Windows 10 device.
  2. Select the menu icon in the top right corner next to the search (the three dots), and then Settings from the menu that opens.
  3. The new "video autoplay" toggle is on that page. Simply click on the toggle to turn the feature off. You can turn it on again at any time by repeating the process.

The very same page lists the Store version. Scroll down all the way to the bottom of the page to see the Microsoft Store version listed there.



Turn off video autoplay in Microsoft Store
Article Name
Turn off video autoplay in Microsoft Store
Do you dislike autoplaying videos in Microsoft Store? The guide walks you through the steps of disabling autoplay on Windows Store.
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  1. Dave said on November 5, 2017 at 8:33 am

    How do you update the windows store app? I’m showing Version 11709.1001.27.0 and when I check for updates normally I get nothing.

    1. chesscanoe said on November 5, 2017 at 12:56 pm

      I am also at the same Microsoft Store Version 11709.1001.27.0 listed as last modified 2017-10-27. Running Win10 x64 FCU Home.

    2. Martin Brinkmann said on November 5, 2017 at 8:48 am

      These updates are pushed out gradually. Also, depending on which version of Windows you are on, you may not have that option yet.

      1. Rick A. said on November 5, 2017 at 2:27 pm

        @Martin Brinkmann – i would think you don’t have to be signed in to disable it.

        @Martin Brinkmann or anyone else that can answer – Do you know if i have to be signed into a Microsoft Account at all times for Sync Settings to save? Like if i sign into my Microsoft Account, Sync my settings and then sign out and say 2 months later i get a new Windows 10 Laptop/PC and sign into my Microsoft Account on that new Laptop/PC will any settings be applied? Or do i have to be signed in all the time? i’m asking because i go through all the settings and tweak them to my liking and hate going through that process when setting up a new Laptop/PC. i don’t like being signed into a Microsoft Account but if it saves me time then so be it. i found this Link – https://docs.microsoft.com/en-us/azure/active-directory/active-directory-windows-enterprise-state-roaming-windows-settings-reference but i can’t find an answer to my specific question.

        Thanks in advance.

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