Avira partners with AdGuard to integrate adblocker into products

Martin Brinkmann
Jul 5, 2017

Avira announced today that it has integrated adblocking functionality into the company's browser extensions for Google Chrome and Mozilla Firefox.

The decision to integrate an adblocker into company products came as a result of a study that Avira ran back in February 2017.

One of the takeaways of the study was that about a quarter of all hits could be tracked to the domains of five advertising networks. What this meant was that about 25% of all attacks originated from advertisement.

Avira ran the study on a sample group of 11.5 million unique active devices during February 2017. A total of 3.67 million detections were recorded by Avira URL Cloud in that time period; 2.4 million of those were malware related, and 817000 phishing related.

Of these 3.67 million detections, 894000 were traced back to five advertising networks. Avira names the advertising networks in question on the official company blog and mentions that the actual number of hits that can be traced back to advertising companies is larger as smaller advertising networks were not factored in.

Avira integrated an adblocker, courtesy of AdGuard, into company products as a response to the analysis of the studay. With more than 24% of attacks traced back to advertising, Avira hopes that it will have a big impact on customer safety on the Internet.

The company products in question, Avira Safe Shopping for Google Chrome and Avira Browser Safety for Mozilla Firefox and Opera, blocked malicious ads in previous versions already. The update introduces full ad blocking to the products to eliminate advertisement as an attack vector.

Updates for both browser extensions are already available. Existing users may receive automatic updates that incorporate the new adblocking functionality. New users may download the extensions directly from Avira.

The integrated adblocker comes with options to turn it off on select websites. Click on the icon in the browser's address bar to get started. It highlights the site's safety status, and the number of trackers and advertisements that were blocked on the page.

You can toggle the "block on this website" slider to disable adblocking on the site in question. The option to show "useful ads" in search results is enabled however. You may want to turn this off as well with a click on Settings and toggling the option.

Closing Words

Advertisement on the Internet is something that more and more Internet users don't like, and rightfully so. There is tracking, the fact that even the largest advertising networks may serve malicious ads, and obnoxious ads on top of all that.

If advertising companies don't get their acts together soon, and do something about all three of these issues, there is little hope that a sole focus on advertisement is a viable business model going forward.

It is clear that adblocking is on the rise. Google plans to integrate an adblocker in Chrome in the future that blocks all ads on sites with "annoying ads". While Google may be in the position to do something about it, considering that it is a major advertisement company and has a firm grip on the browser market, it remains to be seen if it can pursuade users and publishers.

Now You: How should publishers -- like Ghacks -- handle this? What business model would you suggest that is not advertisement based?

Avira partners with AdGuard to integrate adblocker into products
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Avira partners with AdGuard to integrate adblocker into products
Avira announced today that it has integrated adblocking functionality into the company's browser extensions for Google Chrome and Mozilla Firefox.
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  1. ilev said on August 4, 2012 at 7:53 pm

    Doesn’t Windows 8 know that www. or http:// are passe ?

    1. Martin Brinkmann said on August 4, 2012 at 7:57 pm

      Well it is a bit difficulty to distinguish between name.com domains and files for instance.

    2. Leonidas Burton said on September 4, 2023 at 4:51 am

      I know a service made by google that is similar to Google bookmarks.

  2. VioletMoon said on August 16, 2023 at 5:26 pm

    @Ashwin–Thankful you delighted my comment; who knows how many “gamers” would have disagreed!

  3. Karl said on August 17, 2023 at 10:36 pm


    The comments section under this very article (3 comments) is identical to the comments section found under the following article:

    Not sure what the issue is, but have seen this issue under some other articles recently but did not report it back then.

  4. Anonymous said on August 25, 2023 at 11:44 am

    Omg a badge!!!
    Some tangible reward lmao.

    It sucks that redditors are going to love the fuck out of it too.

  5. Scroogled said on August 25, 2023 at 10:57 pm

    With the cloud, there is no such thing as unlimited storage or privacy. Stop relying on these tech scums. Purchase your own hardware and develop your own solutions.

    1. lollmaoeven said on August 27, 2023 at 6:24 am

      This is a certified reddit cringe moment. Hilarious how the article’s author tries to dress it up like it’s anything more than a png for doing the reddit corporation’s moderation work for free (or for bribes from companies and political groups)

  6. El Duderino said on August 25, 2023 at 11:14 pm

    Almost al unlmited services have a real limit.

    And this comment is written on the dropbox article from August 25, 2023.

  7. John G. said on August 26, 2023 at 1:29 am

    First comment > @ilev said on August 4, 2012 at 7:53 pm

    For the God’s sake, fix the comments soon please! :[

  8. Kalmly said on August 26, 2023 at 4:42 pm

    Yes. Please. Fix the comments.

  9. Kim Schmidt said on September 3, 2023 at 3:42 pm

    With Google Chrome, it’s only been 1,500 for some time now.

    Anyone who wants to force me in such a way into buying something that I can get elsewhere for free will certainly never see a single dime from my side. I don’t even know how stupid their marketing department is to impose these limits on users instead of offering a valuable product to the paying faction. But they don’t. Even if you pay, you get something that is also available for free elsewhere.

    The algorithm has also become less and less savvy in terms of e.g. English/German translations. It used to be that the bot could sort of sense what you were trying to say and put it into different colloquialisms, which was even fun because it was like, “I know what you’re trying to say here, how about…” Now it’s in parts too stupid to translate the simplest sentences correctly, and the suggestions it makes are at times as moronic as those made by Google Translations.

    If this is a deep-learning AI that learns from users’ translations and the phrases they choose most often – which, by the way, is a valuable, moneys worthwhile contribution of every free user to this project: They invest their time and texts, thereby providing the necessary data for the AI to do the thing as nicely as they brag about it in the first place – alas, the more unprofessional users discovered the translator, the worse the language of this deep-learning bot has become, the greater the aggregate of linguistically illiterate users has become, and the worse the language of this deep-learning bot has become, as it now learns the drivel of every Tom, Dick and Harry out there, which is why I now get their Mickey Mouse language as suggestions: the inane language of people who can barely spell the alphabet, it seems.

    And as a thank you for our time and effort in helping them and their AI learn, they’ve lowered the limit from what was once 5,000 to now 1,500…? A big “fuck off” from here for that! Not a brass farthing from me for this attitude and behaviour, not in a hundred years.

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