All Samsung Windows PCs to be unified under the ATIV brand

Martin Brinkmann
Apr 26, 2013
Updated • Apr 26, 2013

If you look at Samsung's current PC lineup you will notice that the company is using quite a few brand names for its devices. There are the Series X type of devices that seem to come in all shapes and flavors, and the new ATIV brand devices which seem to have been limited to Windows 8 up until now mostly.

The company announced on Thursday that it will unify its PC line under the ATIV brand. What this means is that all upcoming Samsung Windows PC devices will use the ATIV brand. Existing product categories will be sorted into three product categories as outlined below:

  • ATIV Smart PC and ATIV Smart PC Pro make up the Tab category and will be renamed to ATIV Tab 5 and ATIV Tab 7.
  • The All-In-On PC Series makes up the One category. Series 3, 5 and 7 All-In-One PCs will be renamed to ATIV One 3,5 and 7 respectively.
  • The Book category is the largest, with all remaining Series 9, 7, 5 and 3 devices being added to it. The high-end Series 9 ultrabooks will be renamed to ATIV Book 9 for example.

Samsung furthermore announced that it will make two new Book devices available in the near future. The Samsung ATIV Book 5 and the Samsung ATIV Book 6 will both ship in May 2013.

Samsung ATIV Book 5

samsung ativ book 5

The Samsung ATIV Book 5 will be powered by an Intel Core i5-3773U processor, 4 Gigabytes of DDR-3 1600MHz RAM and an Intel HD Graphics 4000 video adapter. It offers a screen size of 14" and a resolution of 1366x768. As far as storage goes, it packs 500 Gigabyte of storage (SATA2 5400 rpm) and 24 Gigabyte of Express Cache (Solid State Drive) that is incorporated into the device to reduce boot times and offer application caching.

Other features include a 720p webcam, an internal microphone, JBL stereo speakers, wireless LAN 802.11 a/b/g/n and Bluetooh 4.0 support, WiDi support and a backlit keyboard. AS far as ports go, it offers Mini VGA, HDMI, 1x USB 3.0 and 2x USB 2.0, Headphone out and microphone in, RJ45 LAN and 3-in-1 multi card slot for SD, SDHC and SDXC cards.

The laptop can be secured with a Kensington Lock, is made of aluminum and available in the mineral ash black color. Its weight is 4.19 lb and the battery runtime is up to 6.5 hours.

Samsung ATIV Book 6

samsung ativ book 6

This high-end laptop tops the smaller sized ATIV Book 5 in nearly all regards. It is powered by an Intel Core i7-3635QM processor, 8 Gigabytes of DDR3 1600MHz RAM and an AMD Radeon HD 8770M graphics card. The 15.6" screen offers a resolution of 1920x1080 and is powered by SuperBright technology that should improve the screen's brightness in comparison to the smaller model.

The hard drive offers 1 Terabyte of storage but no Solid State Drive caching device that speeds up some operations. You will notice two differences in regards to ports. It ships with an VGA port and a second USB 3.0 port. The keyboard is a full blown 101 keys keyboard with a numeric pad, another difference to the Book 5 model. It weights 5.38 lb and offers run times of up to 4.7 hours.

The ATIV Book 5 retails for $949.99 and the Book 6 for $1199,99


Samsung SlideSync is a new feature exclusive to the company's ATIV product series. It enables ATIV users to connect smartphones, Android-based devices are mentioned by Samsung in the press release, via cable to their PC to use the phone's functionality on the PC. You can repsond to text messages from the PC keyboard and access multimedia contents stored on the phone on the PC screen.

Files stored on the phone can be edited on the PC, and easy drag and drop operations between the devices are supported as well. The program will be preloaded by Samsung on all Windows 8 devices.


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  1. ilev said on April 26, 2013 at 12:43 pm

    Both are ~$400-500 laptop not ~$1000 worth.

  2. Robert Palmar said on April 26, 2013 at 11:49 am

    Unified branding does make marketing sense,
    however ATIV is not the best branding looking
    and sounding too much like AT&T and implying
    the brand may have some relation to TV video.

    This is a case of Samsung being too clever by
    reversing the letters in “vita” to get ATIV.
    Vita, of course the Latin word for life.

    Samsung should have just gone with that
    and called this the Samsung VITA brand.

    1. ilev said on April 26, 2013 at 12:40 pm

      Vita is a registered Sony name

      1. Robert Palmar said on April 26, 2013 at 1:04 pm

        That explains that. Samsung still could have found a better name.

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