Dropbox's buying spree has not ended yet. The company today announced that it acquired the email app Mailbox and the team behind it. Mailbox is Dropbox's third acquisition in the last months. The company acquired Audiogalaxy, a music service and Snapjoy, a photo service, in December 2012.
Mailbox is on the other hand nothing that you'd link to hosting right away. The application is currently available for Apple's iPhone and compatible with Gmail. It turns Gmail into a productivity application by combining the capabilities of Google's mail service with productivity features that improve how you manage your mails.
Mailbox is a completely redesigned inbox that makes email light, fast, and mobile-friendly. Quickly swipe messages to your archive or trash. Scan an entire conversation at once with chat-like organization. Snooze emails until later with the tap of a button — they’ll return to your inbox automatically so you can focus on what's important now.
So what is Dropbox's plan with Mailbox? The company plans to keep the mail app alive for now, which is a welcome change in a world where most acquisitions are not kept alive. The blog post is vague on what Dropbox has in store for Mailbox, only that the company plans to make Mailbox even better and get it into the hand of more users. This can mean a variety of things, from apps for additional platforms to new email service support for the Mailbox app. It is unlikely that we will see an integration of Mailbox into Dropbox, but we could see an integration of Dropbox into the Mailbox application.
How that could look like? Get email users to use Dropbox when they are about to attach files to their emails instead of another solution. It could also add options to the app to transfer attachments to the cloud. There is definitely potential for synergies in the deal. For now though expect everything to run along like before.Advertisement
Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.
We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats or subscription fees.
If you like our content, and would like to help, please consider making a contribution:
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.